Michael J. Bauerfeind

Director, New Business Development
Time Warner Cable, San Diego Division


Michael Bauerfeind (Mike) is Director of New Business Development for Time Warner Cable San Diego Division.  In this capacity, Mike is responsible for supervising the employee teams that provide sales and support for the Division’s growing Retail and Internet “E-tail” partnerships in the San Diego and the Desert Cities regions.


Mike is a 20-year veteran of the cable industry having served in various Marketing and General Management positions.  Mike began his career at Time Warner San Diego in 1985 as Marketing Manager.  From 1988 – 2000, Mike served as General Manager for Time Warner Cable’s Coronado and Palm Springs cable systems.

Mike has played a key role in partnering with local and national audio/video retailers that has enabled Time Warner Cable to become the preferred video provider in high-end home theaters and entertainment systems.  Mike has also pioneered partnerships with alarm companies and PC Integrators to ensure Time Warner Cable’s High Speed Online and Digital Phone products are integrated with the latest consumer technologies and home networks.


Mike earned his BA from San Diego State University and MBA from the University of Phoenix.  Mike serves on the Board of Directors for both the United Way of the Desert and the Coachella Valley Economic Partnership (CVEP).

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