Glenn Britt, Chairman and CEO and Rob Marcus, President and COO
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What words would you have chosen 15 years ago to describe a cable company? Perhaps your response might have included phrases like "the only choice for television," "limited competition," "immune to economic woes."
Those descriptions could not be further from the truth today – particularly in what continues to be a challenging economic environment. In this ever-evolving world of technology and communications services, consumers have much more choice in how they access the information and entertainment that fit their lifestyle. That means communications providers like Time Warner Cable have to be nimble and innovative to stand out as a provider of choice.
To compete effectively, we must deliver high-quality products and superior customer service. But that isn't all we have to do.
To remain successful, we must stay true to the very bedrock of our business – the foundation that makes it possible for us to thrive with more than 50,000 employees serving more than 15 million U.S. households today. That foundation – the very core of our business – is the communities we serve and call home in the 29 states across our footprint.
The health of Time Warner Cable's business has always been inextricably linked to the well-being of the customers and communities we serve. Our commitment and focus on helping to build strong communities can be traced back to our earliest days as a cable operator more than four decades ago. We have always understood that we can grow our business and increase shareholder value only if the communities we serve are strong and vibrant. We share in the successes we enjoy and the challenges we face together. That is why we supplement the substantial investments we have made in growing our business – in new products and expanded services for both our residential and business customers – with reinvestments in programs that strengthen our communities. We take this responsibility very seriously.
From that basic foundation, we have built a corporate social responsibility strategy for Time Warner Cable that we believe best represents those areas that we can most effectively influence and positively impact for the future benefit of all of our communities. That strategy includes four central priorities, which also provide the framework for this report.
With respect to the environment, we are focused across the enterprise on practices that produce greater levels of eco-efficiency. The choices we are making – from pursuing Leadership in Energy and Environmental Design (LEED) certification for our buildings to upgrading our company vehicles for higher fuel efficiency – will help us achieve our goal to decrease our carbon intensity by 15 percent by the end of 2014.
We know that our future success as a company will also be defined, in large part, by our ability to recruit, retain and develop a talented workforce that reflects the rich diversity of our communities. We believe in an inclusive workplace that values all perspectives and experiences, because we know that engaging people with different backgrounds and viewpoints leads to more forward thinking and meaningful solutions for our customers. Being inclusive helps us reflect the communities we serve, provide the programming they expect and utilize and benefit from the expertise of diverse suppliers to meet our needs.
We've mentioned the interdependence we have with our communities, and we are actively involved with them on a daily basis – whether performing a service call, volunteering time to a community organization, or providing a public service by reporting news, weather and traffic from one of our more than 30 local news networks. In particular, we are proud of the philanthropic work we have done to address one of our nation's greatest challenges: the urgent need to build student interest and proficiency in science, technology, engineering and math (STEM). Connect a Million Minds®, our signature five-year, $100 million cash and in-kind initiative to support STEM education and careers, is uniting our employees, customers and community leaders in an innovative partnership to inspire the next generation of problem solvers by connecting young people to the wonders of STEM.
Finally, we believe strongly that successfully serving our stockholders and all our stakeholders requires a relentless commitment to good corporate governance and responsible business practices. At Time Warner Cable, one of the values we cherish is integrity, which means that we deliver what we promise and do what we say, that we act ethically and transparently, and that we always do what we believe is the right thing. It's important to our stockholders and customers that we compete aggressively every day, but it's equally important that we compete fairly and honestly.
What follows is further discussion of the progress we have made in each of the four pillars of our corporate responsibility strategy over time, and what we hope to achieve in the future. This is just the first of what will be many updates that we look forward to sharing with you in the years to come.
Every day, we are invited into homes and businesses to deliver the communications services that shape the way our customers live and connect them with information, entertainment and each other. They place their trust in us to help them "enjoy better" all of the things they are passionate about, and we don't take that privilege for granted. We hope this report further illustrates the true commitment we have to our customers, our communities and the future we all share.
Sincerely,

Glenn Britt, Chairman and CEO and Rob Marcus, President and COO
