Jeffrey Hirsch is Executive Vice President and Chief Marketing and Sales Officer, Residential Services of Time Warner Cable. In this role, Mr. Hirsch is responsible for driving residential revenue through customer acquisition, growth and retention for the company’s $18 billion residential business.
Mr. Hirsch became Executive Vice President and Chief Marketing Officer, Residential Services in 2011. In that capacity he led residential marketing and customer care, including the development and management of the company’s brand architecture, bundling and pricing strategies, retail and web channels, consumer research and segmentation approaches. As CMO, Mr. Hirsch has transformed the way the Time Warner Cable’s products and services are marketed to consumers, evident in the “Enjoy Better” marketing platform the company launched in 2012.
Prior, he served as Regional President of Residential Services for the company’s New York City region. In that capacity, Mr. Hirsch oversaw customer support, technical operations, sales and marketing functions spanning 1.4 million homes in the New York City area. Previously, he held progressively important leadership roles within the company, including President of the Los Angeles Metro Division; President of the Rochester, New York Division; and Vice President and General Manager of the South Carolina system. In each of these roles, he oversaw sales, marketing, customer care and technical operations.
Mr. Hirsch’s prior professional experience includes positions at NYNEX Corporation, where he was responsible for marketing programs, and at McCann-Erickson, where he developed advertising programs.
Under Mr. Hirsch’s leadership, both New York City and Los Angeles Metro divisions launched Time Warner Cable Technology Centers across the area. The Centers provide community access to academic tutoring, computer literacy and video production tools. Until relocating to New York City, Mr. Hirsch was an active member of the Los Angeles community, where he served as a member of the board of the directors of the Los Angeles Chamber of Commerce, The Los Angeles Sports Council and LA’s Best. Currently, he is a member of PENCIL, an organization that fosters customized relationships between business leaders and principals to benefit New York City public schools.
Mr. Hirsch received a bachelor of arts in communications from the University of Pennsylvania and an MBA from The Amos Tuck School at Dartmouth College. He was awarded the cable industry’s Vanguard Award for Young Leadership in 2012.
Time Warner Cable is among the largest providers of video, high-speed data and voice services in the U.S., connecting more than 15 million customers to entertainment, information and each other.
Last updated: February 2013