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Time Warner Cable Launches "The Coach" TV Campaign

Super Bowl Winning Coach Bill Cowher Signs Multi-year Deal to Coach Time Warner Cable Into The Demonstration Phase of Its ‘Enjoy Better’ Campaign

Release Date: 04/11/2013

New York, NY – Time Warner Cable today announced the launch of “The Coach” TV campaign, the second phase of its national campaign. Following the footsteps of its original announcement at the beginning of the year, Time Warner Cable is now ready to demonstrate how it got better with the help of Coach Bill Cowher – the company’s consumer advocate for its products and services. The first phase of the campaign declared the points of competitive differentiation and the benefits of switching to Time Warner Cable for The Better Guarantee - a 30-day money back guarantee.

“The Coach” TV campaign is comprised of five TV spots featuring Coach Cowher’s demonstrations of how he is set to take Time Warner Cable to the next level. The campaign is headlined by a spot featuring three top athletes in the world of Sports including, football wide receiver, Victor Cruz; professional golfer, Ian Poulter; and NASCAR driver, Kasey Kahne. Together, the three demonstrate how Time Warner Cable customers can enjoy the most sports content on all types of devices at the same time.

“Coach Cowher is well positioned to be the personification of how Time Warner Cable operates as a company today," said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing and Sales Officer, Residential Services of Time Warner Cable. “We are excited to have Coach Cowher on board and look forward to seeing how he inspires us to do better while motivating customers to experience the Time Warner Cable difference.”

This multi-media campaign, featuring Coach Cowher, will continue to ramp up over the coming months. TV spots will debut across the company’s footprint and will communicate a plethora of products and benefits like the company’s exclusive Look Back® feature which allows customers to watch Primetime shows up to 72 hours after they’ve aired; improved fiber rich Internet speeds, reaching download speeds of up to 50Mbps (75Mbps in Dallas and 100 Mbps in Kansas City and soon in New York and Los Angeles) to support all devices in the home; exclusive Start Over® feature allowing customers to restart shows already in progress; more On Demand choices with a selection of over 15,000 movies and shows ready to be watched instantly; the TWC TV app that provides Digital TV customers with access to up to 250 channels Live TV on a computer, tablet or smartphone in any room in their home at no extra charge; and Digital Phone subscribers can upgrade to the Global Penny Plan to call certain international locations for 1 cent per minute. Customers can also watch over 4,000 On Demand choices including primetime shows on their tablet and smartphone in their home, and much more. All of this is supported with a variety of competitive offers and promotions.

Additionally, customers will have the chance to meet and greet Coach Bill Cowher at local appearances as well as have the opportunity to interact with him via their social media platforms such as Facebook (/twc) and Twitter (@twc).

To view the TV spots as they are released, go to Time Warner Cable’s YouTube channel at www.youtube.com/twc

To switch to Time Warner Cable, customers can call 1-855-WANT TWC.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.

   

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