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Time Warner Cable Launches the SignatureHome® Tastemakers Campaign

New Awareness Campaign Is Designed to Promote Time Warner Cable’s Premium Level Of Services And Customer Support Among Style Mavens Across Its Footprint

Release Date: 01/10/2013

New York, NY – Time Warner Cable announced today the launch of SignatureHome® Tastemakers, a new campaign designed to demonstrate how the company’s premium service, SignatureHome®, can help customers who are passionate about home design and style enjoy their lifestyle even better.

The SignatureHome® Tastemakers campaign consists of the roll out of four TV spots featuring prominent architects and interior designers in Time Warner Cable’s footprint. The spots highlight tours of the Tastemakers’ homes, which are powered by SignatureHome™ services.

The Tastemakers were selected from four of Time Warner Cable’s key markets, as follows:

  • NYC: Doryn Wallach, Interior Designer
  • LA: Richard Shapiro, Art Dealer/Designer
  • Dallas: Laura McGuire, Interior Designer
  • Austin: Burton Baldridge, Architect

“Our objective with this campaign is to demonstrate SignatureHome® to our target customers who are taste and style mavens that are passionate about home design,” said Jeffrey A. Hirsch, EVP, Chief Marketing Officer, Residential Services of Time Warner Cable. “SignatureHome® is our premium tailored service, offering our most comprehensive technical and customer service support. It has prestige positioning, with a premium all-inclusive selection of features most valued by this type of customer, so we view this pairing as a natural fit.”

Customers across Time Warner Cable’s footprint will begin to see the four TV spots starting today. The four spots can also be viewed on You Tube, as follows:

SignatureHome Austin – Burton: http://youtu.be/YIuphtPkJ4c
SignatureHome LA – Richard: http://youtu.be/oU77Jey9YMM
SignatureHome Dallas – Laura: http://youtu.be/YbFr51ZdlFs
SignatureHome NY – Doryn: http://youtu.be/fmZ_jKpDGFY

About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high‐speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com.

 

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