Time Warner Cable today announced that it will add or expand the distribution of Sprout, the first 24 hour preschool network, to customers’ lineups in multiple major markets. Sprout, which offers high-quality programming that parents and children share together, will be more widely available to Time Warner Cable and Bright House Networks subscribers beginning October 31. With this launch, Sprout will now reach 60 million homes.
In addition to New York and Los Angeles, Sprout will now be offered in multiple markets across the country, including Orlando, FL; Syracuse, Rochester and Albany, NY; Austin, Dallas, San Antonio and Corpus Christi, TX; Honolulu, HI; Kansas City, MO and more.
“We’re delighted to increase our distribution of Sprout for our customers with pre-school children,” said Andrew Rosenberg, Senior Vice President, Content Acquisition for Time Warner Cable. “It’s valuable programming for our customers and their families and we look forward to making it available across our footprint.”
“We have such strong momentum as we hit this important distribution milestone of 60 million homes,” said Sandy Wax, President, Sprout. “It’s such a great opportunity for us to expand our partnership with Time Warner Cable and broaden our distribution as we maintain our commitment to creating the very best original content and delivering it to preschoolers and their families.”
Families will continue to enjoy hours upon hours of On Demand Sprout programming each month via Kids On Demand, which includes trusted, classic shows and fresh and innovative originals such as "The Chica Show," "Noodle & Doodle," and "Pajanimals" ; gold standard series like “Caillou” and “Sesame Street”, and Sprout exclusives including “Lazytown” and “Tree Fu Tom”.
For more information, customers can visit www.twc.com.
About Time Warner Cable: Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
About Sprout: Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-5 and their parents and caregivers. Available in 60 million homes, the 24-hour digital channel is the only network that follows the day of a preschooler from breakfast to bedtime with its distinctive, interactive programming and original hosted daypart blocks that parents and kids share together. Viewers are encouraged to submit artwork, birthday wishes, videos and more through SproutOnline.com, which has received over five million viewer interactions to-date. Sprout’s VOD offering is the #1 on demand service for younger children with over one billion views.
The network’s program lineup of gold-standard, curriculum-based preschool series includes originals like The Chica Show, Noodle and Doodle, and Pajanimals (co-produced with The Jim Henson Company), as well as Sesame Street®, Barney & Friends™, The Wiggles®, Caillou®, Thomas & Friends™, LazyTown™, and more. Sprout is a partnership among NBCUniversal, PBS and Apax Funds.
Time Warner Cable PR