- February, 2012
- Winchester, Ohio
- CASE STUDY
Growing Ohio-Based Financial Institution Banks on TWCBC for Reliable, Cost-Effective Data and Voice Services
Many of the depositors at Ohio-based First State Bank were oncecustomers of larger banking institutions, who grew weary of their high fees, poor customer service and minimal community presence.
So, too, the customers of the bank’s longtime telecommunicationsprovider, Time Warner Cable Business Class (TWCBC). According to First State Bank’s IT manager, Dan Ferguson, TWCBC shares hiscompany’s customer-first approach to business.
“TWCBC is by far the best communications service provider thatI have worked with,” says Ferguson, whose three-person team oversees communications for the bank’s 85 employees at alllocations. “Other providers cannot compare to their level of service and customer satisfaction. It’s the same type of service we strive togive our (bank) customers.”
First State Bank (www.fsb4me.com) operates eight branch locations in small communities east of Cincinnati: Manchester,Peebles, Seaman, West Union, Ripley, Georgetown, Mt. Orab and its main location of Winchester. As it has grown in recent years, via acquisition and expansion, so too has its alliance with Time Warner Cable.
“My TWCBC team remains proactive to address our needs, andsuggests new products as they become available or relevant for us,”adds Ferguson. With a ninth location forthcoming, in Hillsboro, heappreciates that “I don’t have to pry for information, like with someother vendors. TWCBC does a good job of making sure to stay in touch with customers and keep them abreast of changes.”
The new network allows us greater bandwidth, security and reliability of services, all of which are extremely important for financial institutions.
As the bank has grown in size and scope, and with the popularityof online banking and other digital services, First State Bank called on TWCBC to migrate its data network from outdated copper T1 connections to Time Warner Cable’s high-speed, fiber-rich, wholly owned network.
According to Ferguson, “The new network allows us greaterbandwidth, security and reliability of services, all of which are extremely important for financial institutions.
”TWCBC installed an Ethernet Local Area Network (ELAN) solutionfor First State Bank, with high-speed broadband connectivity to eachbranch location and its centralized data center. ELAN is an excellentchoice for enterprises, like multi-branch banks, needing any-to-anycommunication between several locations.
ELAN offers scalable bandwidth options and is a cost-effectivealternative to legacy technologies because it helps enables usersto lower their cost of ownership by reducing capital outlays onhardware. In fact, ELAN enables the bank to share servers, printersand other hardware, which no longer have to be duplicated at everyFirst State Bank location.
Also, ELAN is built on standardized, MEF-compliant Ethernet, makingit easy to manage. TWCBC was one of the first service providers toearn MEF 14 Certification compliance from the Metro Ethernet Forum(MEF), furthering its credibility and reputation for deploying andmanaging Ethernet services.
In addition, TWCBC provides Dedicated Internet Access (DIA) to themain office, which uses it to deliver Internet service for each branchlocation. The company also serves the bank with Business ClassPhone, an IP-enabled voice solution.
Having all of these services through TWCBC has generated“significant” total cost of ownership savings, too, says Ferguson.
He has also been impressed with the company’s locally-based 24/7customer support services. “Although I have had very little troublewith the fiber connections, Time Warner Cable is very good and veryadamant about providing information and updates if I do have thatneed.”
A 15-year IT veteran, in both the healthcare and financial industries,Ferguson says that in reviewing service providers “Security andreliability are the first things we look for. Both of these qualities areprimary selling points of Time Warner Cable.”
For more information about Time Warner Cable Business Class products and solutions, visit twc.com/business or call 1-866-TWC-4BIZ.