NEW YORK, NY --Time Warner Cable today released the first in a series of videos designed to bring the cool factor back to science, technology, engineering and math (STEM). The videos, which are part of the company‘s Connect A Million Minds (CAMM) program and will be displayed on www.connectamillionminds.com, feature a flying car and Microsoft’s (NASDAQ: MSFT) new video game project, code-named “Project Natal“. In both videos the people working on the project talk not only about their job, but about how important STEM education has been to their success.
Tessie Topol, Director of Strategic Philanthropy for Time Warner Cable said, “We want to remind kids and their parents that many of the things they consider cool require a background in STEM to work on. You can’t build a flying car if you don’t know anything about engineering and you can’t be on the team that is creating the coolest and most advanced video game ever if you don’t study math and computer science.“
The videos, which can be seen here http://www.youtube.com/watch?v=eC1M-cOw46o are rolling out in conjunction with a new PSA entitled And The Geek Shall Inherit the Earth, which is available on the Connect A Million Minds website. Those who are interested in the latest developments are urged to check out Connect A Million Minds onf Facebook and follow @connectminds on Twitter.
Added Ms. Topol, “80% of the jobs that today’s kids will be applying for will require a high level of STEM education. The Connect A Million Minds (CAMM) program is designed to give kids and their parents easy ways to spark an interest in STEM. The CAMM website (www.connectamillionminds.com) contains an incredible amount of already available community programs that parents and their children can attend together.“
About CAMM: Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
About Time Warner Cable:
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.