On Saturday, May 17, Jon Scieszka, National Ambassador for Young People’s Literature, hosted a read-along and mystery scavenger hunt for kids in honor of the Children’s Book Week version of The Big Read. Hosted with The Mercantile Library Center for Fiction and sponsored by Time Warner Cable, the read-along featured The Malted Falcon by Bruce Hale, the official book of the 2008 Big Read for Kids. Books, bookmarks, posters, and “Malted Falcon” chocolates were distributed to all participants. This program was presented by the Children’s Book Council (CBC) in partnership with the Mercantile Library for Fiction (The Merc) and the Grand Central Partnership. Chocolate was provided with the support of Li-Lac Chocolates in Grand Central Market.
After the read-along in the Dining Concourse, families engaged in a scavenger hunt inspired by the mystery in The Malted Falcon, taking them to fascinating locations throughout Grand Central Terminal. Upon completion of the hunt, all children received a chocolate “malted” falcon, a copy of The Malted Falcon by Bruce Hale, a Children’s Book Week poster and a book mark provided by Time Warner Cable.
Children’s Book Week, the longest running literacy event in the country, was celebrated by schools, libraries, bookstores, clubs and families across the country with storytelling, parties, author and illustrator appearances, and other book-related events. The Children’s Book Council in association with the CBC Foundation administers Children’s Book Week, which will be held in the spring for the first time.
“Education and literacy are at the forefront of Time Warner Cable’s philanthropic efforts. Time Warner Cable encourages families to share the joy of reading with children at the Little Big Read,” stated Harriet Novet, Regional Vice President, Public Affairs, Time Warner Cable’s New York City Region. “Time Warner Cable’s partnership with The Mercantile Library for this unique children’s event make an exceptional literary experience for young New Yorkers,” she added.
During the month of April 2008, as part of the National Endowment for the Arts’ Big Read program, The Merc held reading groups, theatrical productions, walking tours, film screenings and other events celebrating The Maltese Falcon by Dashiell Hammett. These events were done in partnership with the Grand Central Partnership, Mystery Writers of America-New York Chapter and the USO of Metropolitan New York. The Big Read for Kids, featuring The Malted Falcon by Bruce Hale, is an extension of this program.
Time Warner Cable (Lead Sponsor). Additional funding and support provided by The National Endowment for the Arts and Li-Lac Chocolates.
About the Children’s Book Council
The Children’s Book Council, established in 1945, is the nonprofit trade association of publishers of trade books for children and young adults in the United States. The CBC promotes the use and enjoyment of trade books for young people, most prominently as the official sponsor of Children’s Book Week, the longest running literacy event in the country. The goal of the Children’s Book Council is to make the reading and enjoyment of books for young people an essential part of America’s educational and social goals, as well as to enhance the public perception of the importance of reading by disseminating information about books for young people and about children’s book publishing. The CBC Foundation’s “Every Child a Reader” program seeks to harness the collective power of the children’s book publishing industry to create a positive social impact in the nation’s communities. For more information about the CBC and the National Ambassador for Young People’s Literature, go to www.cbcbooks.org.
About The Mercantile Library Center for Fiction
The Mercantile Library Center for Fiction is dedicated to celebrating, supporting and furthering the creation and enjoyment of the art of fiction. Founded in 1820, The Merc is one of the oldest cultural institutions in New York City and has developed one of the finest fiction collections in the United States. Its collection and programming have made it well-known among New York’s avid readers. The Center utilizes all its resources, including its renowned circulating collection and an array of innovative programming, to engage the reading public and build a larger audience for fiction. The Center serves as a vibrant meeting place where prominent and emerging writers come together with readers in conversation, and where writers can work, exchange ideas and share their gifts. For more information on The Merc, go to www.mercantilelibrary.org.
About Time Warner Cable’s New York City Region
Time Warner Cable’s New York City region serves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey. Visit timewarnercable.com/nynj
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. As of December 31, 2007, Time Warner Cable served approximately 14.6 million customers who subscribed to one or more of its video, high-speed data and voice services.
About The Big Read
The Big Read is an initiative of the National Endowment for the Arts in partnership with the Institute of Museum and Library Services and Arts Midwest. The program is designed to revitalize the role of literature in American culture and bring the transformative power of literature into the lives of its citizens. The Big Read brings together partners across the country to encourage citizens to read for pleasure and enlightenment. For more information on The Big Read, go to www.neabigread.org