(New York, NY) -- Time Warner Cable (NYSE: TWC) today announced that it will offer a sneak peak at its new Connect a Million Minds (CAMM) app for the television at the upcoming Cable Show. The app, the first interactive TV application dedicated to a corporate social responsibility program, will allow viewers to use their remote control to learn more about CAMM and to help parents connect their kids with great after-school programs in science, technology, engineering and math (STEM). The demonstration will take place for the duration of the Cable Show at the My World exhibit.
Time Warner Cable’s Senior Director of Corporate Philanthropy Tessie Topol said, “Leveraging cable technology to support our philanthropic efforts has always been a key component to our program to Connect a Million Minds. We hope that by making it even easier to participate, and demonstrating the connecting power of our television product, the program will reach an even greater number of consumers.”
Using their remote, users can opt to receive a link to Time Warner Cable’s Connect a Million Minds initiative (www.connectamillionminds.com) on their cell phone via text message. Once on the CAMM site, the experience can be completely mobile, allowing users to find terrific after school STEM activities in their area. Or by logging in to Twitter®, viewers can also follow the campaign on Twitter®.
The app, which uses EBIF technology, is one of several being demonstrated by Time Warner Cable at the Cable Show. EBIF, or Enhanced (TV) Binary Interchange Format, is a binary form of XML (extensible markup language) that allows for an incredible array of interactive television features by using the remote control.
About Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.
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