November 19, 2009, San Diego, CA – In an effort to address American school children’s decline in the areas of science, technology, engineering and math (STEM), Time Warner Cable San Diego announced the launch of a new five-year, $100 million dollar, country-wide STEM education initiative, Connect a Million Minds, at a Family Science Night celebration held at San Diego Unified School District’s Innovation Middle School on November 18.
More than 300 people, including 200+ Innovation Middle School students, attended Family Science Night, presented in partnership with the Reuben H. Fleet Science Center.
To kick off Connect a Million Minds and Family Science Night, Time Warner Cable’s Vice President of Public Affairs Marc Farrar presented a $5,000 donation to Innovation Middle School Principal Harlan Klein and San Diego Unified School District Board Member Dr. John Lee Evans.
“There clearly is an immediate need for youth to develop skills in science, technology, engineering and math,” said Farrar. “Time Warner Cable’s Connect a Million Minds initiative will help connect youth to hands-on learning opportunities, like Family Science Night, that can help instill a sense of wonder and discovery – and hopefully inspire a lifelong exploration of science and technology.”
During Family Science Night, students split into groups of 30-40 and circulated among 10 unique, hands-on science stations with a bioscience theme that explored cells, heredity, vision, organ systems, biochemistry, DNA, biotechnology and more.
“Through Connect a Million Minds, we hope to inspire a generation to build the necessary STEM skills to become the problem solvers of tomorrow, and believe this initiative will make a meaningful, measurable difference in our communities,” said Farrar.
According to the National Science Foundation and 2005 studies from Raytheon, in the areas of science and math, high school seniors in the United States are performing at rates well below the averages of 21 other countries around the world. This alarming trend suggests that the next generation of youth in the United States will not be prepared to take on the challenges of a job market that, over the next decade, will require some form of math and science skills.
As a result of these current trends, Time Warner Cable is launching the Connect a Million Minds STEM education initiative aimed at bridging the gap to educational resources and inspiring middle grade school students to develop an interest in the sciences, technology, engineering and mathematics. Under Connect a Million Minds, Time Warner Cable will donate $100 million of cash and in-kind resources, over the next five years, to local schools and STEM education programs across the nation. Elements of this $100 million STEM education initiative will include a national advisory board of experts from several related fields, best-in-class national partners, programs that use Time Warner Cable’s video, data and voice platforms to engage youth in grades K-12 in science and technology activities and employee participation.
About Time Warner Cable:
More than 1,400 local employees serve customers in the San Diego division with cable television, high speed online and home telephone services over a fiber-rich broadband network.
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.
About Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow.
CAMM Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
# # #