(New York)-- Time Warner Cable today announced the launch of its newly created signature technology curriculum, Cracking the Codes in the Digital World™, for middle school students in after school settings. Showcasing the science, technology, engineering and math (STEM) behind cable television, the curriculum is based on national science standards and will engage Time Warner Cable employees as mentors and role models. It was developed in conjunction with curriculum experts Invent Now, Inc.
Cracking the Codes in the Digital World will launch during the company’s designated Connect a Million Minds® Week, March 22- 27, 2010. Students will visit Time Warner Cable facilities in California, New York, Texas, North Carolina, South Carolina, Virginia, Colorado, Missouri, Nebraska, Virginia, Ohio, Indiana, Kentucky, Idaho, Maine, Arizona and Wisconsin in order to unlock the mystery of energy conversion, learn and experience geosynchronous orbit and discover the math and science behind delivering digital content into the home and onto the television.
According to Time Warner Cable’s Executive Vice President and Chief Communications Officer Ellen East, “At Time Warner Cable, we use science and math every day to deliver video, voice and high speed data services to 14.4 million customers across 28 states. This hands-on, discovery-based program for middle school students takes them out of the classroom and into our operations where our employees use STEM skills every day to do their jobs.”
Bonnie Hathaway, Time Warner Cable’s Vice President of Public Affairs added, “This brings our Connect a Million Minds initiative in-house, to engage our employees as role models and mentors. We believe that by connecting the technology that underlies our business to STEM standards in a fun and interesting way, it can be the spark that encourages students to pursue STEM-related education and careers.”
Participants in Cracking the Codes in the Digital World will take part in several hands-on experiments that illustrate how a digital signal is created and transmitted, and the ways that people receive and request information and entertainment throughout the Time Warner Cable system. It aligns with the company’s mission to connect people and businesses with information, entertainment and each other in ways that are simple and easy.
After its launch, Time Warner Cable employees will be reaching out to various schools and youth organizations such as Boy Scouts, Girl Scouts, 4-H, and Girls Inc. with invitations to Crack the Codes on an ongoing basis. In addition, Time Warner Cable is developing “Cracking the Codes in the High Speed World™” and “Cracking the Codes in the Wireless World™” for later in the year.
According to Alaina Rutledge, Core Curriculum and Programs Extension Manager, Invent Now, Inc., “The Cracking the Codes in a Digital World experience will challenge participants to investigate the science behind Time Warner Cable technology. Participants will launch mock television signals while orbiting the Earth as a satellite, create pixilated art to better understand how high definition programming is created, and demystify how television programming is delivered to their home. Time Warner Cable will augment the experience by providing inquiry-based STEM activities, reinforce learning through application, give participants a real world perspective of STEM and encourage the next generation of scientists and technologists.”
About Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.
About Invent Now, Inc.
Invent Now was founded in 1973 as the National Inventors Hall of Fame, now our wholly owned subsidiary, with the sole mission of recognizing and honoring the great inventors of our time. Over the past 38 years, Invent Now expanded that mission by creating programs that encourage nearly 100,000 children, teachers, parents, college students and independent inventors each year to explore science, technology and their own innate creativity and inventiveness. In 1990, Invent Now developed Camp Invention as a one-week summer day camp for children in grades 1-6 with curricula focusing on science, technology, engineering, and math (STEM) and creative invention. Camp Invention is currently offered in 49 states to children with diverse abilities, backgrounds, geographies, and economic conditions. To date, the Camp Invention program has served over 502,000 children.