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FROM BITS TO BINARY NUMBERS TO PICTURES - Time Warner Cable Teaches Kids Technological Essentials of the Cable Business as it Continues its Mission to Connect a Million Minds®

Time Warner Cable Teaches Kids Technological Essentials of the Cable Business as it Continues its Mission to Connect a Million Minds®

Release Date: 03/23/2010

(NEW YORK, NY) – Time Warner Cable (NYSE: TWC) continued its celebration of Connect a Million Minds Week® with the first of three curriculum stations, “Create.”  “Create” teaches students the mechanism through which Time Warner Cable changes light into energy, allowing for the digital transmission of video signals on its network.  More than 1,500 students participating in the program will create an electrical current from photo-voltaic cells and experience how digital signals are translated and transformed into television pictures as part of the company’s newly created, signature technology curriculum, “Cracking the Codes in the Digital World™.”

“The combination of thinking about Time Warner Cable’s technology coupled with the challenge of cracking codes will create a hands-on, thought-provoking program,” said Bonnie Hathaway, Vice President, Public Affairs, Time Warner Cable.  “Above all, we want the students to walk away with a sense of discovery and the feeling of accomplishment.” 

Added Susan Warner, Senior Director, Public Affairs, “In the “Create” area of the curriculum, the students will demonstrate how energy can be converted from one type to another, just like the television camera converts light energy to electrical signals.  They also will create pixilated art to better understand how high definition programming is created.” 

In addition to understanding how a television signal is created, participants in Cracking the Codes in the Digital World™ also will develop a technological understanding of how a cable television signal is transmitted through space 22, 300 miles away and then received in the home.  The program aligns with the company’s mission to connect people and businesses with information, entertainment and each other in ways that are simple and easy.

About Connect a Million Minds

Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.

About Time Warner Cable

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas.  Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.

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