A PORTION OF THE PROCEEDS FROM PURCHASES OF “BROKEBACK MOUNTAIN” VIA MOVIES ON DEMAND TO BENEFIT LOCAL AIDS / HIV NON PROFIT ORGANIZATION
New York, New York – May 18, 2006 – NBC Universal Cable (NBCUC) and Time Warner Cable of New York and New Jersey have teamed up to donate $10,000 to the New York Chapter of Cable Positive from the proceeds raised via the Movies On Demand (MOD) offering of the award-winning film Brokeback Mountain.
Time Warner Cable of New York and New Jersey digital customers can access Brokeback Mountain on Movies On Demand Channel 1000 for $3.95 beginning today. Movies On Demand provides customers with full VCR functionality, allowing viewers to access a movie for 24 hours, and to stop, pause, rewind and replay the movie all at the touch of a remote control button. A portion of the proceeds from every order of Brokeback Mountain will be donated to the New York Chapter of Cable Positive. The movie is available through August.
“Brokeback Mountain is a powerful groundbreaking film. It makes perfect sense for us to leverage the movie to help promote Cable Positive’s mission and partner with MSOs like Time Warner Cable to raise awareness and funds for the fight against HIV and AIDS,“ said Stacy Melle, vice president marketing, on-demand at NBC Universal Cable.
Cable Positive is the industry’s non-profit organization dedicated to raising HIV / AIDS awareness and the fight against it. Funds raised by the New York Chapter of Cable Positive benefit AIDS Service Center NYC and the programming of Cable Positive. For more information, visit www.cablepositive.org.
From Academy Award®-winning director Ang Lee, Brokeback Mountain is based on the short story by Pulitzer Prize-winning author Annie Proulx and adapted for the screen by the team of Pulitzer Prize-winning author Larry McMurtry and Diana Ossana. Set against the sweeping vistas of Wyoming and Texas, the film tells the story of two young men -- a ranch-hand and a rodeo cowboy -- who meet in the summer of 1963, and unexpectedly forge a lifelong connection, one whose complications, joys, and tragedies provide a testament to the endurance and power of love. The film stars Heath Ledger, Jake Gyllenhaal, Anne Hathaway and Michelle Williams.
About NBC Universal Cable
NBC Universal Cable, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of fourteen properties (Bravo, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable). NBC Universal Cable also directs and manages the company's cable and new media investments including A&E, The History Channel, History Channel International, The Biography Channel, National Geographic International, the Sundance Channel and Tivo.
About Time Warner Cable of New York and New Jersey
Time Warner Cable of New York and New Jersey serves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey.
Time Warner Cable of New York and New Jersey has led the telecommunications industry in bringing exciting, innovative services to customers including digital phone, high speed internet access through four ISPs, digital video recorders and Video On Demand. www.timewarnercable.com/nyandnj/
Our parent company, Time Warner Cable, owns and manages cable systems serving subscribers in 27 states, which include some of the most technologically advanced, best-clustered cable systems in the country with more than 75% of the Company's customers in systems of 300,000 subscribers or more. Utilizing a fully upgraded advanced cable network and a steadfast commitment to providing consumers with choice, value and quality customer care, Time Warner Cable is an industry leader in delivering advanced products and services such as video on demand, high definition television, digital video recorders, high-speed data, wireless home networking and Digital Phone. Time Warner Cable is a subsidiary of Time Warner Inc. (NYSE: TWX).