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Release Date: 05/18/2010

  • 96thStreet and Broadway location offers convenience and greater accessibility
  • High-tech design is open and engaging experience for customers


New York, NY – May 18, 2010 – Time Warner Cable’s NYC Region unveiled a new retail location on Manhattan’sUpper West Side today at 2554 Broadway at the corner of 96th Street.   Customers now have a West Side location to conduct in-person transactions with Time Warner Cable including upgrading equipment, speaking with a customer care agent or to “test drive” the company’s innovative products and services.

Howard Szarfarc, Executive Vice President, Time Warner Cable’s NYC Region presided over an official ceremony this morning with local community representatives.  The company distributed gifts and refreshments to customers, neighbors and residents who stopped by the store.

“This West 96th Street location makes it simple and easy for West Siders to visit with us.  Opening this new store created additional job opportunities for New Yorkers and we hope it also enables more foot traffic to local businesses in the area,” said Mr. Szarfarc.   “We thank everyone who came out this morning to welcome us to the neighborhood.”

This latest retail location boasts a unique, contemporary layout and design and uses state-of-the-art technologies that will serve as the model for Time Warner Cable stores across the nation.  Existing local retail locations will be re-designed throughout 2010 and 2011 to correspond to this contemporary look.

The eye-catching audio, video and digital signage technology allows the company to customize messaging, using different design elements on 11 television screens and to display various promotions, shows, news and programs.

“This fresh approach to design allows for an open and engaging experience for consumers.  Having immediate access to this digital and video platform provides us the ability to connect consumers with clear, meaningful and up-to-the-moment information,” concluded Szarfarc.

The store is easily accessed by subway via the 1, 2 and 3 lines.  Store hours are Monday through Friday, 8am to 7pm and Saturday, 8am to 5pm.   For more information, please visit

About Time Warner Cable’s New York City Region

Time Warner Cable’s New York City Region serves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey.  Visit

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas.  Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at, and

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