(New York, NY) – Time Warner Cable (TWC) has reached a milestone with Connect a Million Minds (CAMM), the company’s five-year, $100 million philanthropic initiative to introduce kids to afterschool science, technology, engineering and math (STEM). Recently, Connect a Million Minds hit the 400,000 minds pledged mark, putting the initiative ahead of schedule in its mission to connect one million young people to informal learning opportunities.
Since the program’s launch in 2009, thousands of people from all fifty states have visited connectamillionminds.com and pledged their commitment to connect young people to hands-on STEM opportunities like science fairs, robotics competitions, science camps and more:
“We are very excited to have reached this significant milestone less than two years into our initiative,” said Tessie Topol, Time Warner Cable’s Senior Director, Strategic Philanthropy and Community Affairs. “We look forward to connecting more young people to opportunities today that can inspire them to pursue STEM education and careers tomorrow.”
To drive consumers to its website to pledge, Time Warner Cable has recently launched several new awareness-raising campaigns. In January the company introduced new Public Service Announcements that feature Time Warner Cable employees sharing how their volunteering experiences have made a difference in their communities. More recently, the company premiered It Ain’t Rocket Science, a half-hour special highlighting efforts to engage young people around science and technology.
Individuals can take the pledge to connect young minds at www.connectamillionminds.com and use The Connectory, a first-of-its kind, free, national zip code-searchable database, where parents can find kid-friendly after-school STEM activities occurring in their own neighborhood.
For more information on Connect a Million Minds, please visit www.connectamillionminds.com.
About TWC Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and phone services in the United States, connecting more than 14 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and phone services to businesses of all sizes, cell tower backhaul services to wireless carriers, and through its NaviSite subsidiary, enterprise-class hosting, managed application, messaging and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com.