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Sponsorship Is Part of Time Warner Cable’s ‘Enjoy Queens Better’ Campaign

Release Date: 07/20/2012

New York City, July 20, 2012 – Time Warner Cable today announced that in partnership with independent network leader, Olympusat and its promotional agency Opcion 3 have arranged for Colombian tropical singer-songwriter Paula Zuleta to join the company for the festivities at the 2012 Colombian Day parade on Sunday, July 22. The parade begins at 12:00PM on 69th Street and Northern Boulevard in Jackson Heights, Queens.

Paula Zuleta is best known for her unique rhythms in the tropical music genre and was the lead vocalist in several music groups such as “Son de Azucar” and “Orquesta Canela.” Zuleta also was recently nominated for a Latin GRAMMY in the “Best Contemporary Tropical Album” category for her album “Mezcla Soy.”

Time Warner Cable’s sponsorship of the parade is part of its ‘Enjoy Queens Better’ campaign, celebrating Queens culture and helping local residents enjoy more of the things they love through improvements in the company’s TV, Internet and Home Phone services.

“We’re delighted to work with our network partners like Olympusat/Opcion 3 and to have Paula Zuleta join Time Warner Cable for the 2012 Colombian Day parade in Queens,” said Alessandra Otero-Reiss, Vice President of Multicultural Marketing for Time Warner Cable’s East Region. “Time Warner Cable is proud to continue our support of the Colombian community in Queens. We welcome you to come out and join us in the festivities celebrating the sights, sounds and tastes of Colombian culture.”

Attendees can look for Paula Zuleta in the company’s branded car and dance along to the beats of her popular tropical music. Time Warner Cable also will hand out giveaways along the parade route.

Time Warner Cable’s New York City service area includes four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, as well as Bergen and Hudson Counties in New Jersey.

Time Warner Cable offers a channel lineup of more than 350 digital channels in English and Spanish, including over 175 channels in HD, allowing customers to enjoy all their favorite movies, sports, telenovelas, and children’s shows. To learn more, visit

Several Olympusat networks are distributed across Time Warner Cable. Information on Olympusat and its portfolio of networks can be seen at

About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at,,, and


Shelley Loo
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