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STATEN ISLAND FAMILY WINS "FAMILY FLYAWAY SWEEPSTAKES" IN SUPPORT OF FAMILY DAY

Release Date: 12/21/2006

The Tortoras’ Receive Round-Trip Family Vacation to Nickelodeon Family Suite Hotels in Orlando, FL

Public Service Messages on Time Warner Cable of NY and NJ Encouraged Families to Share A Meal and Spend Time Together at The Family Table

New York, NY, December 4, 2006 – TV Land & Nick at Nite, in partnership with Time Warner Cable of NY and NJ, have awarded The Tortora Family of Staten Island, NY, the grand prize winners of its “Family Flyaway Sweepstakes.” The Tortoras’ – who watch TV Land and Nick at Nite on Time Warner Cable, Channel 85 and Channel 6 respectively – have won 5 days and 4 nights of fun in the sun at Nickelodeon Family Suite Hotels in Orlando, FL.  The sweepstakes ran in support of Family Day – A Day to Eat Dinner With Your Children™ on Monday, September 25, 2006.

The Tortoras will be flown to Orlando, FL to enjoy an action-packed weekend with two-day passes for Universal Studios and Disney Parks. All transportation is included and the family will also receive $500 in spending money. Accommodations will be at Nickelodeon Family Suites by Holiday Inn. 

The sweepstakes ran from August 27 to September 25, 2006. Time Warner Cable customers were able to enter the sweepstakes by pledging online to have dinner on Monday, September 25 via their local Time Warner Cable website. Also, beginning August 27, Time Warner Cable encouraged consumers to participate in Family Day by running Public Service Announcements starring Jamie Lee Curtis encouraging people to commit to eat together and help spread the word about CASA’s Family Day.

TV Land and Nick at Nite’s Family Table: Share More Than Meals – Classic TV’s very first pro-social initiative – has teamed up with The National Center on Addiction and Substance Abuse (CASA) at Columbia University to encourage Americans to register to pledge to have dinner as a family on September 25th and, hopefully, use Family Day as a catalyst to make family dinners a regular part of their lives.  CASA’s Family Day, which was created in 2001, is a national effort designed to promote the benefits that come from families dining together on a consistent basis. 

TV Land & Nick at Nite’s Family Table was created by the two networks in 2003 and seeks to remind its viewers about the emotional and social benefits that come from taking the time to sit down and share with one another.  Through a series of promotional spots – which both networks air in regular rotation daily – TV Land and Nick at Nite have committed over $11 million in on-air time annually to encourage viewers to experience the benefits of dining together.

Now seen in over 87 million U.S. homes, TV Land’s program mix features popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed with a specific audience in mind – the first generation of Americans to grow up watching television and features all-time Classic hits like All in the Family, I Love Lucy, The Andy Griffith Show, and Bonanza.

Currently seen in more than 88 million U.S. homes, Nick at Nite features timeless hit comedies: The Cosby Show – this Emmy Award-winning sitcom is one of the network’s highest-rated shows: Full House – this popular family comedy launched on the network in October and is one of the highest-rated and most popular syndicated programs in television; and Roseanne, one of the most talk-about and celebrated sitcoms in television history.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.


Pictured Above: Brien Kelley, Time Warner Cable’s Vice President & General Manager (far right), poses with the Tortora family of Staten Island, NY.
Photograph: ©2006 SHAHAR AZRAN/Polaris Shahar Azran Photography, LLC.


About Viacom
Viacom is a leading global entertainment content company, with prominent and respected brands in focused demographics.  Engaging its audiences through television, motion pictures and digital platforms, Viacom reaches its audiences wherever they consume content.  Viacom’s leading brands include the multiplatform properties of MTV Networks, including MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 130 networks around the world, as well as digital assets such as Neopets, Xfire and Atom Entertainment; BET Networks; Paramount Pictures; Paramount Home Entertainment; DreamWorks; and Famous Music.  More information about Viacom and its businesses is available at www.viacom.com.

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