(NEW YORK, NY) – Time Warner Cable (NYSE: TWC) announced the creation of an internal, all-star technology expert line-up to encourage the next generation of problem solvers during Connect a Million Minds® Week, March 22- 27, 2010. More than 1,500 Time Warner Cable employees will serve as role models and mentors as middle school students participate in the company’s signature technology curriculum, “Cracking the Codes in the Digital World™.”
Based on national science standards, the hands-on, inquiry-based curriculum showcases the science, technology, engineering and math (STEM) behind the world of cable television. By partnering with such national organizations as the Girl Scouts, Boy Scouts, Girls Inc., 4-H, Boys & Girls Club and more, students will visit Time Warner Cable facilities in California, New York, Texas, North Carolina, South Carolina, Virginia, Colorado, Missouri, Nebraska, Virginia, Ohio, Indiana, Kentucky, Idaho, Maine, Arizona, West Virginia and Wisconsin in order to dig deeper into the mystery and science of cable television.
Among the all stars participating in Cracking the Digital Codes are: Kevin Leddy, Executive Vice President, Advanced Technology Group; Jim Ludington, Executive Vice President, National Network Operations and Engineering, James Manchester, President of Network Operations, New York City, and Paul Conway, Vice President, Engineering, New York City. Additional all- stars from up and down the organization also will help kids participate in Time Warner Cable’s after school program.
“We have some of the best and brightest employees in the technology industry,” said Susan Warner, Senior Director of Community Affairs at Time Warner Cable. “It’s our hope that the students who come to our buildings throughout our footprint this week see how our technology all comes together and in the process, encourage them to pursue STEM-related education and careers.”
Participants in Cracking the Codes in the Digital World™ will develop a technological understanding of how a cable television signal is created using energy conversion, transmitted through space and received in the home. The program aligns with the company’s mission to connect people and businesses with information, entertainment and each other in ways that are simple and easy.
About Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.