On behalf of Time Warner Cable and ASPiRE, the new network from Magic Johnson Enterprises, Dodgers’ Owner Magic Johnson will be on hand during Jackie Robinson Day at Dodger Stadium to announce a college scholarship to one lucky member from Dorsey and Crenshaw High School baseball teams. The winner will receive the scholarship through an application process overseen by the Magic Johnson Foundation. Time Warner Cable and ASPiRE gave their support to the teams both on and off the field by supplying the scholarship, along with Dick’s Sporting Goods gift cards for their uniforms. Magic Johnson was in attendance to announce the partnership and meet and greet with the children.
“For over two decades, the Magic Johnson Foundation has touched the lives of many communities," said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing and Sales Officer, Residential Services of Time Warner Cable. “We’re delighted to partner with the Foundation and be able to offer the perfect platform to connect aspiring students to their dreams.”
In addition to the scholarship announcement, Time Warner Cable also hosted advance customer screenings of Warner Bros. Pictures and Legendary Pictures’ 42 in Los Angeles, New York City and Kansas City as part of the sponsorship with Warner Bros. Dorsey and Crenshaw High School baseball teams had the opportunity to attend the advance screening in Los Angeles, which featured Dodgers World Series winner “Sweet” Lou Johnson and Jackie Robinson’s granddaughter, Sonya Pankey, as special guests. Time Warner Cable gave away a family four pack of tickets to Jackie Robinson Day at Dodger Stadium and an ASPIRE provided a branded iPad and signed Magic Johnson journal.
Digital TV customers across Time Warner Cable’s footprint can experience 42 in their homes with access to exclusive red carpet footage and interviews from the film on Movies On Demand at no additional cost. To learn more about the exclusive extras, visit the Time Warner Cable Facebook page (www.facebook.com/twc) and YouTube channel (www.youtube.com/twc). Follow Time Warner Cable on Twitter: @TWC.
42 tells the story of two men—the great Jackie Robinson and trailblazing Brooklyn Dodgers GM Branch Rickey—whose brave stand against prejudice forever changed the world by changing the game of baseball. In 1947, Branch Rickey put himself at the forefront of history when he signed Jackie Robinson to the Brooklyn Dodgers, breaking Major League Baseball’s infamous color line. But the deal also put both Robinson and Rickey in the firing line of the public, the press and other players. Facing blatant racism from every side, Robinson was forced to demonstrate tremendous courage and restraint by not reacting in kind, knowing that any incident could destroy his and Rickey’s hopes. Instead, Number 42 let his talent on the field do the talking, ultimately silencing his critics, and paving the way for others to follow.
The film stars Chadwick Boseman, Harrison Ford, Nicole Beharie, Christopher Meloni, Andre Holland, Lucas Black, Hamish Linklater and Ryan Merriman. Written and directed by Brian Helgeland, 42 is produced by Thomas Tull, with Dick Cook, Jon Jashni, and Jason Clark serving as executive producers, and Darryl Pryor and Jillian Zaks co-producing. Warner Bros. Pictures and Legendary Pictures present, a Legendary Pictures Production, a Brian Helgeland film. Opening on April 12, 2013, 42 has been rated PG-13 for thematic elements including language.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
About Magic Johnson Foundation
The Magic Johnson Foundation (MJF) is an internationally recognized philanthropic organization. It was founded 22 years ago in response to the extraordinary community support following Earvin "Magic" Johnson's HIV announcement. Originally created to exclusively address the HIV/AIDS pandemic by issuing grants, the Magic Johnson Foundation continues to expand its programming by addressing a variety of needs in underserved communities, including digital literacy and minority college access. Providing vital resources for success and teaching self-sufficiency, MJF remains dedicated to community empowerment with a wide range of grassroots and Federal advocacy initiatives.
ASPiRE is a television network targeted to African-Americans and celebrates the groundbreaking achievements of our past, our now and our next. ASPiRE offers a diverse programming mix of movies, series and specials featuring music, comedy, drama, faith/inspiration, theater/performing arts, lifestyle and news/information. The network was launched June 27, 2012 by Magic Johnson Enterprises, which acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. ASPiRE is available in more than 15 million homes in 21 of the top 25 African-American markets including New York City, Atlanta, Chicago and Washington, D.C. through Comcast, Time Warner and FAVE TV. For more information, visit www.aspire.tv, facebook.com/aspireTV and on Twitter @tvaspire.