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Time Warner Cable Opens First Company Experiential Store in Wilmington

Release Date: 01/10/2013

Wilmington, NC – Time Warner Cable has opened a new customer-centric retail store at Mayfaire Town Center in Wilmington. The new store is the first of its kind for Time Warner Cable and features an innovative retail concept aimed at providing customers with an enhanced, interactive experience surrounding Time Warner Cable’s suite of TV, Internet and Phone products.

“The unveiling of the Wilmington store is an exciting milestone in our customer service history,” said Christine Whitaker, area vice president of operations, Time Warner Cable Eastern North Carolina. “Today marks the beginning of a better in-person customer experience as we remind customers how Time Warner Cable invents better ways to let them enjoy their passions with our products and services as soon as they walk through our doors.”

The new Wilmington store welcomes guests with trained associates and a modern, open floor plan to serve as a place to learn about our exciting products and services. Guests can touch and experience Time Warner Cable products with interactive demonstrations. In addition to the new space, customers can expect exceptional customer service.

Some of the in-store highlights include:

  • Dynamic, eye catching imagery and graphics that showcase the breath of Time Warner Cable’s offerings and store specific information/events
  • Enjoy Better Wall: A touch-enabled large format interactive experience allowing customers to explore Time Warner Cable’s product line
  • Inspiration Living Room Area: Screens will run video demonstrations about SignatureHome, Time Warner Cable’s premium level of products and
    services. Customers will also be able to use an iPad/Remote to run a demonstration of SignatureHome
  • Learning Bar: Customers will enjoy tutorials and more product and feature demonstrations
  • Trained employees to engage with visitors and serve as a resource on all TWC products and services

“Time Warner Cable’s new experiential store at Mayfaire is another way we’re connecting with the Wilmington community and our customers,” said Blaine Altaffer, group vice president, sales channel & marketing. “Customers have different preferences on how they like to shop and get information. As we continue to introduce new product technologies and features, this flagship store will serve as another resource for coastal residents to better understand new technologies like Time Warner Cable’s growing digital features and program offerings.”

“The city of Wilmington thanks Time Warner Cable for its commitment to Wilmington both as an employer and a valued member of the business community,” said Wilmington Mayor Bill Saffo. “Time Warner Cable is clearly investing in our community with this first of its kind retail experience as well as their new office building, Time Warner Cable at Scientific Park.”

While Wilmington is the first new experiential store to open, TWC plans to expand the concept to other stores nationally over the next several years.

About Time Warner Cable Carolinas
Time Warner Cable Carolinas provides technologically advanced video, Internet and telephone services to more than 2.1 million residential and business customers. Its more than 7,900 local employees serve customers in more than 400 cities and towns across North and South Carolina.

About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high‐speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at,,, and

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