STAMFORD, CT, and SAN FRANCISCO, CA September 6, 2006 - Time Warner Cable and Common Sense Media today announced a new partnership to provide Time Warner Cable customers with easy to access, point of decision reviews, ratings and program information designed to help parents make informed viewing choices about TV, movies, music, books, websites and video games. Time Warner Cable will integrate Common Sense Media’s extensive reviews, recommendations and media parent tips into its cable television and high speed data services.
Beginning next week, Time Warner Cable plans to launch a co-branded section on the Company’s website, timewarnercable.com, and on Road Runner, its high speed online service, that will present Common Sense Media’s independent ratings information for television shows, movies, books, music and video games. Common Sense Media is also producing televised reviews and media information spots for Time Warner Cable’s free video on demand service. Additionally, the companies plan to explore the integration of Common Sense Media reviews, recommendations and ratings into the Time Warner Cable interactive program guide and TV listings search functionality.
“We are pleased to partner with Common Sense Media in giving parents additional tools and information to help them make informed decisions for their families,” said Time Warner Cable President and CEO Glenn Britt. “Our goal is to incorporate Common Sense Media assets and expertise across a wide variety of Time Warner Cable platforms making this information easy to access for interested customers. We believe Common Sense Media’s extensive reviews will add another level of resources to the cable ratings system that has been operating since the mid 1990’s.”
Understanding that every family is different, Time Warner Cable is dedicated to providing its customers with more control over their cable delivered services. The Common Sense Media partnership now delivers Time Warner Cable customers an additional method for making smart media choices. This partnership complements Time Warner Cable’s Parental Controls which allow users to block specific channels and in many cases specific programs; as well as the Family Choice tier launched in December 2005 to provide customers with a package of programming they could reasonably assume would not contain any content that might be objectionable for younger viewers in the household.
“Time Warner Cable has taken a big step forward in empowering millions of parents by providing them with point of decision media and entertainment reviews and ratings that allow families to experience the best possible media viewing environment,” said James P. Steyer, CEO and Founder of Common Sense Media. “Increasingly, parents need trustworthy information to help them navigate through a rapidly changing media world and make positive choices. We’re pleased that Glenn Britt and Time Warner Cable are demonstrating such a strong commitment to kids and families by leading the industry in this way.”
Common Sense is a non-partisan organization that provides parents with detailed reviews and ratings on movies, television shows, books, video games, websites and music to help parents take advantage of the best media has to offer and to decide what shows are the most age appropriate for their kids.
About Time Warner Cable
Time Warner Cable owns and manages cable systems serving 14.4 million subscribers in 33 states. Passing approximately 28 million homes, Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and services such as video on demand, high definition television, digital video recorders, high-speed data and Digital Phone. Time Warner Cable is a subsidiary of Time Warner Inc. (NYSE: TWX).
About Common Sense Media
Common Sense Media is the nation’s leading non-partisan organization dedicated to improving the impact of media and entertainment on kids and families. Common Sense Media provides trustworthy ratings and reviews of media and entertainment based on child development criteria created by leading national experts. For more information, visit www.commonsensemedia.org.