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TIME WARNER CABLE AND SAMSUNG FORGE AGREEMENT FOR TRU2WAY SET-TOP DEVELOPMENT, PURCHASE & DEPLOYMENT

Release Date: 07/06/2009

Time Warner Cable and Samsung today announced that they have signed a letter of commitment for the continued development, purchase and deployment of Samsung True2Way enabled set-top boxes, including the first second-source DVR.  

“We look to offer our customers advanced set-top boxes with features that are simple and easy to use,” said Mike Hayashi, Executive Vice President of Advanced Engineering for Time Warner Cable.  “We have been a leader in the roll-out of Tru2Way devices and we are continuing to grow our relationship with Samsung, a CE company dedicated to the development of new equipment meeting the necessary standards and offering attractive feature sets.”

Thomas Rhee, SVP, New Business Development for Samsung, added, “We are thrilled to have worked closely with Time Warner Cable to launch Tru2way on our family of cable set-tops including the SMT-H3090 and SMT-H3270 High Definition DVRs.  As in Korea, we look forward to the expansion of Tru2way in North America.”
This agreement further solidifies Time Warner Cable’s commitment to its deployment of Tru2Way enabled set-top boxes.  To date Time Warner Cable has deployed over 2 million Tru2Way set-top boxes, of which approximately 400,000 are Samsung boxes.    

Time Warner Cable and Samsung also recently signed an MOU that focuses on collaborating in development of better home networking solutions for entertainment.   This work is part of Time Warner Cable’s continuing efforts to provide its customers with technology that brings new levels of ease and convenience.

About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas.  Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.


About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #6 in the Electronics Industry segment in Fortune Magazine’s “Most Admired Companies 2008,” and named as one of Fast Company’s “Fast 50 Most Innovative Companies of 2008.” Among popular BusinessWeek rankings, the company ranked #26 in the publication’s “Most Innovative Companies of 2008” and #21 in the “100 Best Global Brands” for 2007.  Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007.  Please visit www.samsung.com for more information.

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