(New York, NY) – Time Warner Cable Media Sales and Verizon today announced an agreement for Time Warner Cable’s Media Sales group to sell regional television advertising in the New York City, Los Angeles and Dallas markets on behalf of Verizon FiOS TV. With this agreement, TWC Media Sales will sell ads across over 50 popular ad-supported cable networks like TBS, USA and ESPN HD and increase its household reach by over 30% in some markets.
“Our advertising partners look to us to improve the process - add reach and enhance their ability to connect with their customers using the very latest advanced advertising features,” said Joan Gillman, President of Time Warner Cable Media Sales. “This agreement accomplishes these objectives and makes Time Warner Cable Media Sales the go-to option in three of the top ten markets in America.”
Richard Williams, Executive Director of Advertising Sales at Verizon, said, “This arrangement with Time Warner Cable Media Sales helps to make doing business with Verizon even easier for advertisers. As we continue to plan for more advertising opportunities on FiOS TV, partners like this will help us to provide advertisers with a simple way to reach our customers.”
Verizon’s current ad sales representative in these markets, Viamedia, Inc., will manage the integration process and continue to represent all FiOS TV advertising business in these markets until that integration is complete. Post-integration, Viamedia will manage the day-to-day relationship with the interconnects on behalf of Verizon, and represent FiOS in these markets for all local zone advertising sales.
Added Gillman, “We are excited to provide our regional advertising partners with a simple and easy way to increase their reach. This agreement is a continuation of our strategy to provide the most advanced video advertising solutions across the largest footprint. We are delighted to add FiOS TV to our current partners like Cox Communications, Charter Communications and DirecTV.”
NCC, the nation’s largest spot cable sales organization, will manage multi-market buys on both the Time Warner Cable and FiOS TV services for national advertisers.
About Time Warner Cable
Time Warner Cable (NYSE: TWC) is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.
Verizon Communications Inc. (NYSE, NASDAQ:VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving nearly 93 million customers nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a diverse workforce of more than 217,000 and last year generated consolidated revenues of more than $107 billion. For more information, visit www.verizon.com.