(New York, NY) – Time Warner Cable today announced the curriculum Cracking the Codes in the Wireless World for its second annual Connect a Million Minds® Week running from April 4-8, 2011. Geared toward middle school students, this year’s CAMM Week curriculum gives young people the opportunity to explore and experience the technologies behind the wireless products they encounter every day.
During CAMM Week students in California, New York, Texas, North Carolina, South Carolina, Colorado, Missouri, Nebraska, Ohio, Indiana, Kentucky, Idaho, Maine, Arizona, and Wisconsin will visit Time Warner Cable facilities and unlock the mysteries behind wireless communications. Activities are organized into three areas – Create, Transmit and Connect. In Create, students explore different types of digital content, and the codes that keep it protected. In Transmit, participants model a home wireless network, and strategize how to send information more efficiently over the network. In Connect, students experience how multiple wireless technologies communicate, and build a backhaul network to see how wireless depends on wired technologies.
“More than ever before, we depend on wireless networks to connect us to people, entertainment and information, and this year CAMM Week will pull back the curtain and give students a hands-on experience demystifying the technologies behind the wireless world they interact with everyday,” said Ellen East, Time Warner Cable’s Executive Vice President and Chief Communications Officer. “These students become Time Warner Cable engineers for a day, interacting with and learning alongside Time Warner Cable employees who work in science, technology, engineering and math (STEM) related careers and can demonstrate how these disciplines underlie our business and their lives in fun and interesting ways.”
Last year, more than 3,000 students and Time Warner Cable employee volunteers participated in inaugural CAMM week which saw the launch of Time Warner Cable’s Cracking the Codes in the Digital World curriculum and included the support of 24 proclamations in 8 states.
About TWC Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmedia.com.