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TIME WARNER CABLE BRINGS NEW C-SPAN DIGITAL BUS TO CHARLOTTE

Connect a Million Minds reaches students through interactive multimedia

Release Date: 09/07/2010

WASHINGTON (September 7, 2010) –The C-SPAN Digital Bus will visit Charlotte on its national tour stopping at Piedmont Middle School and the Charlotte-Mecklenburg Government Center. In conjunction with Time Warner Cable’s new philanthropic initiative, Connect a Million Minds (www.connectamillionminds.com), students and the public will be given a hands-on tour of the Digital Bus where they will learn about its technological makeup and C-SPAN’s public affairs programming.

Launched in June 2010, C-SPAN’s new customized coach will engage visitors of all ages through interactive multimedia.  Digital Bus visitors will experience C-SPAN’s unique public affairs content across high-tech platforms such as HD-TV, the internet and radio, encouraging customers to follow “Washington, your way.”  Hands-on demonstrations will feature the C-SPAN Video Library, where you can learn about the network’s social media offerings and special resources for civics teachers and their students.

Connect a Million Minds seeks to address the STEM (science, technology, engineering and math) crisis by introducing youth to opportunities and resources that inspire them to develop the important STEM skills they need to succeed. Time Warner Cable is making a five-year, $100M commitment in cash and in-kind support companywide.  $11M dollars is designated for North Carolina. 

Wednesday, September 8, 2010

8:00-9:30 AM - Piedmont Middle School, 1241 E. 10th Street, Charlotte, NC 28204

10:30-1:00 PM - Charlotte-Mecklenburg Government Center, 600 E. Fourth Street, Charlotte, NC 28262

The Digital Bus is designed to provide interactive, self guided multimedia tours demonstrating C-SPAN’s programming via varied distribution platforms to all visitors, including:

•    TV monitors to demonstrate the C-SPAN Networks in both standard and high definition. 
•    Computer kiosks to demonstrate C-SPAN’s many web offerings including the Video Library.
•    Laptops and mobile application devices to demonstrate C-SPAN’s social media presence and radio offerings.

The C-SPAN Digital Bus was launched in June of 2010, however, this year also marks the bus program’s seventeenth year on the road.  The C-SPAN Civics Bus and crew travel the country, producing programs, and promoting civic engagement through education. 

About Time Warner Cable
Time Warner Cable’s Carolina Region provides video, Internet and telephone services to more than 2.1 million residential and business customers in more than 400 cities and towns across North and South Carolina. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas-New York State, the Carolinas, Ohio, southern California and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes.  Time Warner Cable Media sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, and www.twcmediasales.com.

About C-SPAN
C-SPAN was created by America's cable companies in 1979 as a public service in 1979 and programs three public affairs television networks(C-SPAN, C-SPAN2, and C-SPAN3); C-SPAN Radio, a Washington, D.C. radio station distributed nationally by XM Satellite Radio; and a video-rich website which hosts the C-SPAN Video Library.  C-SPAN is currently available in over 99 million cable and satellite households. For more information, visit www.c-span.org

About the C-SPAN Digital Bus
In June 2010 the C-SPAN Digital Bus was launched to showcase cutting edge technologies and update C-SPAN’s community outreach within the seventeen year Bus program.  In 1993, C-SPAN launched its Bus program as a way to bring the world of public affairs into schools and communities nationwide. Working with cable television partners across the nation, C-SPAN’s bus program has visited students, teachers, and citizens in all 50 states to discuss public affairs, C-SPAN's programming and free educational resources.  In May 2010, after traveling more than a million miles, the two original C-SPAN buses were retired from service, and the C-SPAN Digital Bus was launched.
Visit www.c-span.org/bus for scheduling and other information on the C-SPAN Digital Bus.

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