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Release Date: 09/12/2011

Time Warner Cable Business Class Idea Exchange Features Patrick Schwerdtfeger, Author of ‘Marketing Shortcuts for the Self-Employed,’ Courtesy of Bloomberg Television

New York, NY, September 12, 2011 – Time Warner Cable Business Class, in partnership with Bloomberg Television, the New York Institute of Technology’s School of Management and the Manhattan Chamber of Commerce will present ‘Social Media Victories – Real Businesses, Real Campaigns, Real Results’ for small and mid-sized businesses in New York City on October 18.  This first event in the Time Warner Cable Business Class Idea Exchange will feature Patrick Schwerdtfeger, author of ‘Marketing Shortcuts for the Self-Employed.’  Schwerdtfeger will visit the New York Institute of Technology’s School of Management auditorium on the Upper West Side in Manhattan to speak with business owners about utilizing unique social media tactics to succeed in a challenging economy. 

“Time Warner Cable Business Class created the Idea Exchange to help business owners and entrepreneurs in New York City understand the value of the social media space and the potential impact it can have on their business,” said Ken Fitzpatrick, President of East Region, Time Warner Cable Business Class.  “We’re excited to have Patrick Schwerdtfeger on board to share his expertise on a popular topic that couldn’t be more timely or impactful in today’s business environment.  The Idea Exchange provides a great networking opportunity for attendees and they’ll get to hear real world examples and strategies to help them grow their business.”

Attendees of Time Warner Cable Business Class Idea Exchange will gain insightful information and learn about the benefits of engaging consumers via social media, tips for successfully applying social media to their business in this digital age and how social media can impact the day-to-day operations of a business.  The first 50 registrants will receive a copy of Patrick Schwerdtfeger’s newest book. The costs for attendees who are members of the Manhattan Chamber of Commerce is $10, $20 for non- members.

Patrick Schwerdtfeger is considered to be America’s ‘Most Inspiring Social Media Speaker’ and has spoken at various conferences on topics including modern entrepreneurship, the social media revolution, social media marketing for small businesses and online branding for professionals.   Schwerdtfeger has inspired local entrepreneurs in over ten cities including Philadelphia, Detroit and Tampa.  He is a passionate, dynamic and entertaining speaker who focuses on delivering valuable content and highly practical strategies that businesses can implement immediately.

Schwerdtfeger is the author of Marketing Shortcuts for the Self-Employed (2011), Webify Your Business—Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful—Marketing in the 21st Century (2008).

Time Warner Cable will hold another event with Patrick Schwerdtfeger on November 9 at the New York Hospital in Queens.

For more information or to register, visit

About Time Warner Cable Business Class
Time Warner Cable Business Class, a division of Time Warner Cable (NYSE: TWC), offers a full complement of business communications tools to small-and medium-sized businesses and enterprise-sized companies. Its phone, Internet, Ethernet, cable TV and security solutions are enhanced by award-winning customer service and local support teams.  Time Warner Cable Business Class was founded in 1998, offering high-speed Internet to small businesses. Today, it serves approximately 450,000 business customers throughout Time Warner Cable’s markets.

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