Morrisville, NC – Time Warner Cable’s Carolina region today announced the launch of Start Over, the company’s Enhanced TV feature that allows customers the ability to restart a program in progress without any preplanning or in-home recording devices. Start Over launched this week in Time Warner Cable’s Raleigh area. Start Over includes programming from 10 networks and is being offered free to Time Warner Cable digital customers.
Start Over is enabled by a software upgrade to the existing video on demand (VOD) platform and to the installed base of digital set top boxes. The Start Over system instantaneously captures live television programming for immediate, on demand viewing. When tuning to a Start Over-enabled show in progress, customers are alerted to the feature through an on-screen prompt. By pressing “Select” on the remote control, the program is immediately restarted from the beginning. Commercials will appear in the same sequence of the show as they would have in the initial telecast. Start Over-enabled programs can be restarted within the shows’ telecast window.
“Start Over delivers to our digital cable subscribers a new level of control over their television and makes it even easier to watch what they want when they want without any pre-planning,” said Time Warner Cable vice president and general manager for Raleigh, Chris Whitaker. “Start Over builds on Time Warner Cable’s long history of technological firsts that provides consumers with the power to take control of their television viewing. We are very excited to be bringing this convenience to our customers.”
The list of networks will continue to grow in the coming months with a goal of 50 by the end of the year. For the initial launch, Start Over is enabled on the following networks:
Fox Movie Channel
Time Warner Cable's Start Over was named the winner of the 2007 Emmy Award for Outstanding Innovation and Achievement in Advanced Media Technology for Best Use of on Demand Technology over Private (Closed) Networks. Time Warner Cable, Big Band Networks, Concurrent Computer Corp., Harmonic Inc., and Scientific Atlanta shared the win for their partnership on this network based time shifting application.
Time Warner Cable first launched Start Over in Columbia, SC and has since rolled it out in a number of areas including Charlotte, Wilmington, Greensboro, NC; Rochester, NY; San Antonio, TX and Hawaii. Rollouts of Start Over to additional markets will continue in 2009.
About Time Warner Cable
Time Warner Cable’s Carolina Region provides video, Internet and telephone services to more than two million customers in 442 cities and towns across North and South Carolina. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. As of December 31, 2008, Time Warner Cable and Time Warner Cable Business Class together served more than 14 million residential and commercial customers who subscribed to one or more of its video, high-speed data and voice services. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies with innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.