STAMFORD, CT, March 16, 2006 - Time Warner Cable, CBS Sports and CSTV today announced plans to provide additional coverage of the 2006 NCAA® Men’s Basketball Championship. The coverage will be comprised of condensed versions of 63 games of the 2006 NCAA Division I Basketball Championship, including a free preview of the NCAA tournament available on demand.
All condensed games will be available for $ 0.99. For first/second rounds of the NCAA tournament, CSTV, CBS Sports and TWC will offer bundles containing two condensed games of 10-20 minutes each in length, for the price of one as a special bonus for its NCAA® March Madness® fans. Individual games from the regional semifinals throughout the end of the tournament will each be 15-20 minutes in length.
The content will be available for purchase to Time Warner Cable customers through April 10, 2006.
According to Robert Benya, Senior Vice President of On Demand Product Development for Time Warner Cable, “This coverage from CBS Sports and CSTV really showcases the power and flexibility of Time Warner Cable's Video on Demand capabilities. Our offering represents a superior value proposition with unrivalled ease of use for all NCAA basketball fans. Additionally, the condensed game format enables passionate fans to quickly catch up on the tournament and their favorite teams.”
“CSTV continues to be committed to reach out to college sports fan in as many ways as possible,” said Brian Bedol, President and CEO, CSTV. “The NCAA tournament is an event that is best served with several touch points to supplement the televised coverage. We couldn’t be happier that Time Warner Cable is providing this unique platform to showcase the three most exciting weeks on the collegiate sports calendar.”
College Sports Television Network (CSTV) provides wall-to-wall comprehensive tournament programming in complement to CBS Sports’ live network coverage of the 2006 NCAA Division I Men’s Basketball Championship. Extensive highlight shows, pre-game shows and tournament talk began with Selection Sunday and will conclude with the Men’s Final Four® live from Indianapolis, Ind.
About Time Warner Cable
Time Warner Cable owns and manages cable systems serving subscribers in 27 states, which include some of the most technologically advanced, best-clustered cable systems in the country with more than 75% of the Company's customers in systems of 300,000 subscribers or more. Utilizing a fully upgraded advanced cable network and a steadfast commitment to providing consumers with choice, value and quality customer care, Time Warner Cable is an industry leader in delivering advanced products and services such as video on demand, high definition television, digital video recorders, high-speed data, wireless home networking and Digital Phone. Time Warner Cable is a subsidiary of Time Warner Inc. (NYSE: TWX).
CSTV Networks, Inc., now part of the CBS Corporation, is the leading digital and cable programming company dedicated to college sports. Connecting more fans to more college sports than any other company, its many platforms for programming distribution include CSTV: College Sports TV, televising regular-season and championship events for 35 men's and women's college sports; CSTV.com and its network of nearly 250 official athletic sites; CSTV All Access, broadband services providing live audio and video of more than 7,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more. Further information is available at www.CSTV.com.
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between Warner Bros. Entertainment and CBS Corporation. For more information, log on to www.cbscorporation.com.
The NCAA is a membership-led non-profit association of colleges and universities committed to supporting academic and athletic opportunities for more than 360,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA championships in Division I, II and III sports. For more information, go to www.ncaa.org.
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