SAN DIEGO, CA March 26, 2010 – Wrapping up Time Warner Cable’s designated Connect a Million Minds® Week, the company today launched its newly created signature technology curriculum, Cracking the Codes in the Digital World™, for middle school students. Fifty 7th grade students from San Diego Unified School District’s Innovation Middle School visited Time Warner Cable facilities in San Diego in order to unlock the mystery of energy conversion, learn and experience geosynchronous orbit and discover the math and science behind delivering digital content into the home and onto the television.
Participants in Cracking the Codes in the Digital World took part in several hands-on experiments, led by Time Warner Cable Connector employee volunteers, who illustrated how a digital signal is created and transmitted, and the ways that people receive and request information and entertainment throughout the Time Warner Cable system. The curriculum aligns with the company’s mission to connect people and businesses with information, entertainment and each other in ways that are simple and easy.
“At Time Warner Cable, we use science and math every day to deliver video, voice and high speed data services to 14.4 million customers across 28 states. This hands-on, discovery-based program for middle school students takes them out of the classroom and into our operations where our employees use STEM skills every day to do their jobs,” said Time Warner Cable Vice President of Public Affairs Marc Farrar.
Showcasing the science, technology, engineering and math (STEM) behind cable television, Cracking the Codes in the Digital World™ curriculum is based on national science standards and will engage Time Warner Cable employees as mentors and role models. It was developed in conjunction with curriculum experts Invent Now, Inc.
“This new curriculum brings our Connect a Million Minds initiative in-house, to engage our employees as role models and mentors. We believe that by connecting the technology that underlies our business to STEM standards in a fun and interesting way, it can be the spark that encourages students to pursue STEM-related education and careers,” Farrar added.
About Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.