(New York, NY) – In celebration of Hispanic Heritage Month, Time Warner Cable (NYSE: TWC), in partnership with the National Hispanic Foundation for the Arts, today announced the launch of “Alcanza La Fama” – a national talent contest that offers young artists the opportunity to showcase their singing skills for a chance to star on their own music video and be the face of an upcoming Time Warner Cable Spanish advertising campaign.
The “Alcanza La Fama” contest will be judged by a panel of judges including NHFA co-founders Jimmy Smits (NBC’s Outlaw) and Esai Morales (SyFy’s Caprica), who will select the winner of the singing contest (along with a public vote) by November 19, 2010. The contest will feature Karen Rodriguez, a twenty-one year old rising Latina artist from New York City, who TWC recognized for her enormous talent and produced her first professional record and music video. Through Ms. Rodriguez’s experience, TWC and NHFA are offering customers a unique opportunity to showcase their talents in a music video and compete for the chance to be featured in the next “Alcanza La Fama” commercial.
"We are excited about creating and supporting this initiative, which underscores Time Warner Cable’s commitment to serve the Hispanic community by giving them the control to stay connected to the people and entertainment they most passionate about in ways that are simple and easy,” said Marisol Martínez de Rodríguez, Senior Director of Hispanic Segment Marketing for Time Warner Cable. “Music is an integral part of our Latino culture so what better time than during Hispanic Heritage Month to empower Latinos to pursue their passion for music and achieve their dreams.”
To enter the contest, customers will need to submit a video-clip of the “Es Tu Manera” song via Time Warner Cable’s Mi Cultura Facebook page (facebook.com/micultura) anytime between now and November 11. In addition, for every customer who ”likes” the Mi Cultura Facebook page during the contest, Time Warner Cable will donate $1 to the National Hispanic Foundation for the Arts (NHFA), up to a maximum amount of $30,000.
“NHFA’s mission is to create opportunities for “la nueva ola” of Latinos ready and waiting in the wings,” said Felix Sanchez, NHFA’s Chairman and Co-founder, “and this competition will use social media to provide unprecedented access to participants from every imaginable location in the country.”
Time Warner Cable is also sponsoring the Universal Music Latin Entertainment’s 2010 Machete Music Tour, a multi-city concert featuring the hottest Reggaeton and Latin urban music stars as a way to engage concert goers to participate in the Alcanza la Fama contest. The concert tour’s performing artists include: Don Omar, Ivy Queen, Chino y Nacho, Rkm & Ken Y, Tego Calderon, Flex, Cosculluela, Jowell y Randy, and JKing & Maximan.
Concert Dates and Venues are as follows:
10/22/10 - Theatre at Madison Square Garden - New York
10/23/10 - Bojangles’ Coliseum - Charlotte, North Carolina
11/4/10 - El Paso Coliseum - El Paso, Texas
11/6/10 - Nokia Theater L.A. Live - Los Angeles, CA
For the official rules and complete details of the Alcanza La Fama contest, visit facebook.com/MiCultura. No Purchase Necessary. Void where prohibited. The Time Warner Cable Alcanza la Fama Contest is open to legal U.S. residents who are 18 years of age or older as of 9/27/10. The Entry Period starts 12:00:01 p.m. EDT 9/27/10 & ends 12:00:01 p.m. EST 11/11/10. Sponsored by Time Warner Cable Inc.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, Southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14.7 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.
About National Hispanic Foundation for the Arts
The National Hispanic Foundation for the Arts (NHFA) is the premier Latino organization outreaching to the Latino entertainment community and the entertainment and telecommunications industries. Based in Washington, D.C., NHFA also provides outreach and scholarship support to graduate students at the following universities: New York University, Columbia University, Harvard University, Yale University, University of Chicago, The University of Texas at Austin, University of California, Los Angeles; and University of Southern California. NHFA was co-founded in 1997 by actors Jimmy Smits, Sonia Braga, Esai Morales, Merel Julia and Washington, D.C.-lawyer Felix Sanchez. www.hispanicarts.org; www.facebook.org/nationalhispanicfoundationforthearts; www.twitter.com/felix_sanchez