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Sponsors Ecuadorian Parade as Part of ‘Enjoy Queens Better’

Release Date: 08/07/2012

New York City, August 7, 2012 – Time Warner Cable continued its celebration of New York City’s Hispanic community by supporting the Ecuadorian Parade, held August 5 in Jackson Heights, Queens. Time Warner Cable added to the parade’s festive atmosphere by playing music by singers Riccardo Perotti, Judy Olvera and Kike Vega. Perotti and Olvera rode in the company’s branded car as it traveled the parade route on Northern Boulevard.

Time Warner Cable’s sponsorship of the parade was part of its ‘Enjoy Queens Better’ campaign, which celebrates the borough’s rich culture and diversity. Recently held Time Warner Cable events included appearances by professional football player Victor Cruz to help launch his new book, “Victor Cruz: Out of the Blue,” as well as sponsorships of the Colombian Day Parade and the Hong Kong Dragon Boat Festival.

“We are very proud to support this parade to help celebrate the many contributions that the Ecuadorian community has made to New York City,” said Alessandra Otero-Reiss, Vice President of Multicultural Marketing for Time Warner Cable’s East Region. “We thank Olympusat and its promotional agency, Opcion 3, for arranging to bring these talented Ecuadorian singers to ride in our car and see many of the fans they have here in Queens. We look forward to keep supporting our communities throughout Queens and New York City.”

Time Warner Cable’s New York City service area includes four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, as well as Bergen and Hudson Counties in New Jersey.

Time Warner Cable offers a channel lineup of more than 350 digital channels in English and Spanish, including over 175 channels in HD, allowing customers to enjoy all their favorite movies, sports, telenovelas, and children’s shows. To learn more, visit

Several Olympusat networks are distributed across Time Warner Cable. Information on Olympusat and its portfolio of networks can be seen at

About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at,,, and


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