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TIME WARNER CABLE ‘CRACKS THE CODE’ AT THE 2012 WORLD SCIENCE FESTIVAL ULTIMATE SCIENCE STREET FAIR

Over 700 Kids Play the Company’s Word and Numbers Game at its Connect A Million Minds® Booth

Release Date: 06/04/2012

New York City, June 4, 2012 - For the third consecutive year, Time Warner Cable sponsored the annual World Science Festival and participated in The Ultimate Science Street Fair held at Washington Square Park in Manhattan on June 3. Over 700 kids visited the company’s Connect A Million Minds booth to ‘Crack the Code,’ a fun word and numbers game that illustrates the function of binary codes in the digital world. Kids who cracked the code earned prizes ranging from maze pens to floppy calculators.

Time Warner Cable employee volunteers took part in the action-packed day to talk to families about the importance of science, technology, engineering and math (STEM) skills. Visitors also learned about the company’s Connect a Million Minds website and unique resources such as “The Connectory” for those who want to participate in helping young people gain access to STEM opportunities. The Connectory makes it simple and easy for parents and students to find science and technology learning opportunities and activities in their communities.

“The World Science Festival is a great event for Time Warner Cable to be a part of and is strongly aligned with our Connect A Million Minds program,” said John Quigley, Time Warner Cable’s Regional Vice President of Operations for New York City. “Studies show that more than half of the fastest growing jobs in the future will be in the science or technology field. We’re passionate about inspiring kids through unique activities so they understand the value of STEM skills, and showcase that STEM can be fun and cool at the same time.”

The Ultimate Science Street Fair featured interactive exhibits, experiments, games and shows, all designed to entertain and inspire. Families had the opportunity to explore a telepathy lab, learn the science tricks to shooting perfect free-throws with NBA stars, create a fragrance at the Smell Lab, ride a square-wheeled tricycle, and much more.

Connect a Million Minds is an initiative created by Time Warner Cable in 2009, designed to inspire the next generation of problem solvers by connecting young people to the wonders of science, technology, engineering and math. For more information about Connect a Million Minds, visit http://www.connectamillionminds.com

Time Warner Cable’s New York City footprint serves over 1.3 million customers in four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties), and Bergen and Hudson Counties in New Jersey.

 

Over 700 kids visited Time Warner Cable’s Connect A Million Minds booth to ‘Crack the Code’ at the World Science Festival Ultimate Science Street Fair held at Washington Square Park in Manhattan on June 3. Photo credit: Shahar Azran Photography

 

Over 700 kids visited Time Warner Cable’s Connect A Million Minds booth to ‘Crack the Code’ at the World Science Festival Ultimate Science Street Fair held at Washington Square Park in Manhattan on June 3. Photo credit: Shahar Azran Photography

     
 

Over 700 kids visited Time Warner Cable’s Connect A Million Minds booth to ‘Crack the Code’ at the World Science Festival Ultimate Science Street Fair held at Washington Square Park in Manhattan on June 3. Photo credit: Shahar Azran Photography

 

Time Warner Cable employee volunteers informed attendees about the importance of science, technology, engineering and math skills, and the company’s Connect A Million Minds program at the World Science Festival Ultimate Science Street Fair. Photo credit: Shahar Azran Photography

 

About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com.

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Shelley.Loo@twcable.com

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