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NBC Universal Partnership to Provide Olympic High-Definition, Free On Demand and Broadband Programming

Release Date: 08/11/2008

(August 8, 2008, Palm Desert, CA) – Time Warner Cable Desert Cities, in agreement with NBC Universal (NBCU), today unveiled plans to provide customers in the Coachella Valley, Yucca Valley and Banning with NBCU’s extensive coverage of the 2008 Beijing Olympic Games.  A complete schedule of NBCU’s Olympic coverage is available at  

This year, the Olympic Games will have more coverage than ever before. Beginning August 8, Time Warner Cable brings the exciting action of the 2008 Beijing Summer Olympics right into customers’ homes.  In addition to the more than 1,200 total hours of Olympics coverage on seven NBCU networks – NBC, USA Network, MSNBC, CNBC, Oxygen, Telemundo and Universal HD – –Time Warner Cable will allow digital cable customers to watch and be a part of the Olympics in-Games with Free On Demand and HD services. 

Also, digital cable customers will enjoy four HD channels added temporarily for the Olympics, including USA HD, CNBC HD and two sport-specific HD channels for soccer and basketball.

Free on Demand content covering the Olympic competitions will be available through the Sports on Demand portal beginning 8/10 until 8/30.  In-Games Free on Demand content will feature overall daily highlights by sport, and the best sessions/games each day will be featured on “Rewind.”

Road Runner subscribers will be able to link to through the portal to access 2,200 hours of 25 events streamed live, plus full-event video replays, extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips each day.    

For the duration of the Olympic Games, Time Warner Cable will allow those customers with HDTVs to experience Beijing in their own living rooms, by making available more than 800 hours of HD coverage on select NBCU HD networks:
• NBC HD, channel 606 in Coachella Valley and Yucca; channel 604 in Banning: 225 hours
• Universal HD, channel 631: 379 hours of simulcasts and re-airs of CNBC and MSNBC (only available to customers subscribing to the HD VIP pack)
• USA HD, channel 637: Simulcast, 165 hours (temporary carriage for Olympic Games)
• CNBC HD+, channel 653: Simulcast, 95.5hours (temporary carriage for Olympic Games)
• HD sport-specific channels:
o NBC Olympic Soccer HD Channel, channel 638 (temporary carriage for Olympic Games)
o NBC Olympic Basketball HD Channel, channel 639 (temporary carriage for Olympic Games)

“We are pleased to be offering our customers NBC Universal’s coverage of the 2008 Beijing Olympic Games which showcases the power of Time Warner Cable’s cable and Road Runner High Speed services,” said Tad Yo, Vice President/General Manager for Time Warner Cable Desert Cities.  “We hope everyone enjoys this programming, which includes an unprecedented amount of High Definition, On Demand and Broadband Olympics-related content, all made easily accessible by Time Warner Cable.”

Please check with local listings for detailed information on event coverage.  For more information for the 2008 Beijing Olympic Games, please visit or

More than 1,400 local employees serve customers in the San Diego division with cable television, high-speed online and home telephone services over a fiber-rich broadband network.  The Coachella Valley, Banning and Yucca Valley are served by the Desert Cities System of the San Diego Division.
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York state (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. As of December 31, 2007, Time Warner Cable served approximately 14.6 million customers who subscribed to one or more of its video, high-speed data and voice services. More information is available at


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