(New York, NY) – Time Warner Cable Sports announces its partnership with Fox Soccer Plus, a premium network intended to complement Fox Soccer Channel, to launch “Operation Community Cup” – a local community-focused project designed to revitalize soccer fields for children across New York City, Los Angeles and Columbus, Ohio starting in August.
"Turning Time Warner Cable Sports" partnerships into programs that give the children of our community a safe place to play soccer, on a field that they can be proud of...well, that’s a pretty good reason to come to work every day,” said Marissa Freeman, Senior Vice President of Marketing at Time Warner Cable. “When you see the happiness in the faces of these kids, you know where the ‘passion’ for local sports begins. We are excited to be working with Fox Soccer Plus to help further the ability of our children to play the game.”
The partnership comes on the heels of the 2010 FIFA World Cup™ wrap-up and follows the USA Bid Committee’s announcement that Fox Soccer Channel is an official sponsor to bring the FIFA World Cup™ to the United States in 2018 or 2022.
In New York City, Time Warner Cable and Fox Soccer Plus are partnering with FC Harlem to revitalize its field. Access to the land was provided by the Department of Environmental Protection. FC Harlem is an organization whose vision is to deliver youth development programs addressing the areas of academic enrichment, character and leadership development and healthy lifestyles.
“Operation Community Cup” provides a platform where fans can enjoy the opportunity to immerse themselves in a soccer experience on soccer fields across the country. From MLS stadiums in major cities to local community soccer fields, Time Warner Cable Sports and Fox Soccer Plus will create unique and exciting content around soccer fan experiences during the coming months.
“Operation Community Cup” kicks-off in New York City in August, in Los Angeles in September and in Columbus in October. It is comprised of the following components:
• Field Revitalization in New York City, Los Angeles and Columbus
• Launch events at three MLS stadiums
• Partner with U.S. Soccer Foundation to identify fields in need
• Exclusive Local Programming: Time Warner Cable will document the experiences Fox Soccer Plus brings to soccer fans throughout “Operation Community Cup.” It will also provide mini-documentaries of each region’s activity – exclusively to Time Warner Cable subscribers.
• Ribbon Cutting Ceremonies
The New York City ribbon cutting ceremony is scheduled to take place on Oct 5. Details of the event along with dates and times of the remaining ribbon cutting ceremonies will be announced at a later date.
“As the leading source for soccer programming and information in the United States, Fox Soccer Plus is proud to join forces with Time Warner Cable Sports to bring soccer fields back to life across the nation,” said David Nathanson, Executive Vice President and General Manager of Fox Soccer Channel. “We are looking forward to celebrating the hard work of volunteers assisting in the revitalization process during the launch parties we will host at each location.”
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.
About Fox Soccer Plus
Fox Soccer Plus is a premium network intended to complement Fox Soccer Channel by providing the best international sports experience in high-definition. Live, exclusive soccer matches from the best leagues in the world include England’s Barclays Premier League, the UEFA Champions League, England’s FA Cup, Coca-Cola Championship, Carling Cup and England Men’s National Team as well as Italy’s Serie A. Fox Soccer Plus also delivers premium rugby from the Magners League, SANZAR, Guinness Premiership and Heineken Cup among other competitions. For more information, visit www.foxsoccerplus.com.
Time Warner Cable
mPRm Public Relations for Fox Soccer Plus