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Popular "Roll Over or Get Tough" Campaign Yielding Definitive Results

Release Date: 12/08/2009

NEW YORK, NY - December 8, 2009 -  Nearly 400,000 consumers have visited a Time Warner Cable website that educates people on the tough choices a cable company has to make when negotiating contracts with television networks. Launched November 25, seeks customer input and helps people better understand that television network demands for huge price increases are driving up what they pay for cable television.

“We’re delighted with the results so far,” said Glenn Britt, Chairman, President and CEO.  “Over 150,000 people have left comments, and 95% of them voted for ‘Get Tough.’ Our customers clearly agree that the current programming business model is broken. One comment we’re hearing pretty consistently is that customers would like the choice to buy smaller packages of channels. As an industry, we need to listen to those kinds of concerns.”

Examples of quotes in the comments section are as follows:

  • “As a customer of Time Warner Cable I appreciate this issue being brought to my attention. Time Warner Cable, please do your best on our behalf to push back against these TV networks who are driving up the cost of cable TV.” (LB)
  • “We need to force them to look at how to control their bottom line rather than just increasing prices.” (RS)
  • “This is certainly NOT the time to deprive the American family of the last bastion of affordable in-home entertainment.” (RCS)

“Roll Over or Get Tough” is a multifaceted campaign targeting unfair price demands by television networks, at times as high as 300% more than the current agreement. Television networks make these demands of cable companies and other video distributors, including satellite and telephone providers, secure in the knowledge that video distributors are the ones who have to pass these costs along to customers and take the blame. The campaign includes the website ( and advertising.

“We hope to continue to hear from our customers across the country in coming weeks, as we work hard to come to reasonable terms with several television networks,” Britt said. “We are pleased that we have signed two agreements in the past week and that we are making progress in other negotiations. We thank our customers for giving us their opinion and I can assure them that we’re reading their comments and taking them to heart.”

About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas - New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at, and

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