Time Warner Cable today unveiled the company’s new national educational and awareness program designed to address America’s continuing decline in the areas of science, technology, engineering and math (known by the acronym “STEM”). Its program, called “Connect A Million Minds,” seeks to inspire a new generation of problem solvers so they’re prepared to solve the economic, environmental and community challenges of the future.
Time Warner Cable held its local launch ceremony and hands-on science demonstrations for girls involved in the Girls Inc. program at that organization’s Albany St. location in downtown Schenectady. Time Warner Cable Regional Vice President of Operations John Quigley announced the company’s multi-year and multi-faceted commitment of both sponsorship and in-kind support to assist Girls Inc. with its STEM-related programs which include:
• Tech Valley Girls -- providing girls with engaging hands-on activities integrating science and technology as well as vital skills that help them excel. Time Warner Cable and Girls Inc. estimate 150 girls in grades 3-8 will be served in one year through the company’s support;
• Tech Valley Girls Summit – a forum for and about girls. This event will support the advancement of girls and women in careers related to science and technology. This full-day summit will serve an estimated 200 middle-school-aged girls living in the Capital Region; and finally,
• Operation SMART -- Working in collaboration with local schools, Girls Incorporated will provide an additional 100 Capital Region girls with its successful Operation SMART programming. Operation SMART encourages every girl in Science, Math and Relevant Technology by giving them the basic knowledge of math and science processes and allowing them to explore and question. This research-based national Girls Inc. curriculum includes programs that focus on areas such as forensics, astronomy, engineering, architecture and chemistry.
According to national experts, the next generation of youth in the United States is not prepared to take on the challenges of the 21st century. Eighty percent of jobs created in the next decade will require math and science skills. However, today’s students show declining interest in those subjects, with 84 percent of middle school students saying they would rather clean their room, eat their vegetables, go to the dentist or take out the garbage than learn math or science.*
“Technology and innovation are key components of Time Warner Cable’s ability to connect millions of people to entertainment and information every day,” said Quigley. “Our new initiative seeks to create a powerful link between the strength of our company and the talents of our employees, working with local organizations who understand the necessity of providing students in the communities we serve with stimulating and exciting science and technology programs,” he added.
Research conducted in communities served by Time Warner Cable indicated this was an issue of growing national and local importance so earlier this year (April 2009) the company announced this major initiative (see additional background.)
Connect A Million Minds is the next step in the company’s dedication to the young people in its communities. The initiative includes Public Service Announcements, in-kind and monetary support for non-profit partners, the “Connectory”- an online resource that connects parents and children to local STEM opportunities, and an employee volunteer component.
For more information on Time Warner Cable’s “Connect a Million Minds” initiative, visit www.connectamillionminds.com.
*National Science Foundation and 2005 Raytheon Corporation Survey
About Connect a Million Minds:
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas—New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.