(New York, NY) -- Time Warner Cable (NYSE: TWC), the second-largest cable operator in the U.S., today announced the redesign of their Spanish-language website, TimeWarnerCable.com/Espanol, and the launch of new e-commerce features. To promote the launch of the new website, Time Warner Cable has partnered with Olympusat’s Latele Novela Network, the first channel dedicated to delivering the best telenovelas from across Latin America, to carry out an online promotion that will give away Mother’s Day makeovers to three lucky viewers.
The new site offers Hispanic customers easy access to information on products, services, clips and highlights of the most relevant Spanish language shows on top U.S. Hispanic networks, as well as international channels. In addition, customers in search of tips on how to use Time Warner Cable services can watch educational vignettes featuring top Latino personalities, such as Giselle Blondet, host of Univision’s Nuestra Belleza Latina, and Catherine Siachoque, Telemundo’s telenovela actress. These descriptive Spanish videos allow customers to preview key product benefits to make informed decisions on the most relevant Time Warner Cable Hispanic offers such as El Paquetazo bundles and International OnePrice calling plan.
The enhanced site also includes an exclusive new section called “Mi Cultura” (My Culture) with in-depth articles on the latest Spanish-language programming, including everything from music to sports, Latino celebrities, novelas, movies, fashion and more.
Delivering on customers’ desire to manage their accounts in Spanish at their leisure, Time Warner Cable also incorporated user-friendly options such as PayXpress en Español, available in its California, Texas and New York City regions. Click-to-chat in Spanish will also launch in these areas within the next month and across the company’s footprint by the end of May, 2010.
“Now our subscribers can not only have easy access to information on all our products, offers, and web tools but also Spanish content that will provide a greater experience and level of relevancy” said Marisol Martínez de Rodríguez, Director of Corporate Hispanic Marketing for Time Warner Cable. “Our hope is that this site will give our Hispanic customers control and access to the things they’re most passionate about.”
Hispanic customers can also find practical information on how to use products and services such as DVR, Caller ID on TV, Movies on Demand, in addition to the latest exciting offers and promotions. The site currently features a Mother’s Day sweepstakes by Latele Novela Network, which runs until April 25 that will reward the winner with a makeover package to be pampered like a telenovela superstar. Time Warner Cable subscribers can go online and enter to win by filling out a registration form to answer the daily question. The more questions answered, the greater the possibility to win the prize. Three lucky subscribers will win an all-expenses-paid trip to Miami, a hair and makeup session with stylist to the stars Leonardo Rocco, a brand new wardrobe, and an appearance in Latele Novela’s Happy Mother’s Day Makeover TV special.
For more information on products, services or details on the Mother’s Day promotion, visit www.TimeWarnerCable.com/espanol.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.