Time Warner Cable Inc. (NYSE: TWC) today announced the launch of Promotions On Demand (POD), a new video on demand technology that enables consumers to request exciting promotional offers from the comfort of their living room through their remote control. With the debut of Promotions on Demand, consumers will now have the opportunity to research products and services in TWC’s VOD channels and receive a wide range of purchase or trial incentives from advertisers of their own choosing. Equally important, Advertisers now have a turn-key solution to focus on their most interested consumers.
“When customers get marketing materials they really want and advertisers get customers who are interested in their offers, everybody wins,” said Joan Gillman, President, Time Warner Cable Media Sales. “In addition, POD can help marketers maximize their marketing dollars during this unprecedented economic downturn.”
Promotions on Demand is the first in a series of Response Media products that brings a heightened level of immediacy to the proven power and reach of TV. Time Warner Cable has received an overwhelming response from both customers and marketers during a trial in Los Angeles.
J.C. Cordero, Principal, Cordero & Davenport Advertising, Agency of Record for national auto parts retailer, Big O Tires said, “Promotions on Demand has proven to be one of the most successful response media programs for Big O Tires. By providing turnkey and innovative marketing solutions that meet our client’s needs, Time Warner Cable has helped increase our efficiency and decrease our cost. That’s a true victory for any marketer.”
Jen Soch, VP, Activation Director at MediaVest said, "POD is a welcome addition to interactive TV space. The current economic climate has increased consumers' interest in promotions. POD delivers an interactive solution ripe for leveraging this environment and enriching their VOD experience.”
To ensure maximum benefit and timely response for consumers and advertisers, Time Warner Cable will manage the end to end experience. Consumers will have the opportunity to view promotional offers from a variety of advertisers in endemic VOD channels like Find it on Demand and Automotive on Demand tomake their promotional requests and receive their offer package from the United States Postal Service in less than a week.
Jacqueline Corbelli at BrightLine iTV Marketing Specialists said, “We’ve had tremendous success with similar techniques in other mediums and have been looking for exactly this type of capability in the VOD environment. We are excited about the potential of POD, especially as it is rolled out across the Time Warner Cable footprint.”
Promotions on Demand will be rolled out in Time Warner Cable’s top advertising markets reaching 3.5 million digital subscribers and made available to select advertisers from late May. The full rollout of Promotions on Demand across its digital subscriber based is slated for the third quarter of 2009.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.