Time Warner Cable Inc. (NYSE: TWC) today announced that it has launched a multi-faceted campaign, on behalf of its customers, targeting unfair price demands by programmers.
Increasingly, when contracts come up for renewal, programmers – those who operate broadcast and cable networks and create television content – are asking for incredible price hikes for their content, at times as much as 300% increases. Programmers make these demands of cable companies and other video distributors, secure in the knowledge that video distributors are the ones who have to pass those costs along to customers and take the blame.
“We have some tough choices to make, and we want to make sure we’re doing what’s best for our customers, so we’re asking them to help us decide what to do,” said Time Warner Cable Chairman, President and CEO Glenn Britt. “We want them to know why we fight so hard on these issues – if we Roll Over, they pay the price. If we Get Tough, they may lose their favorite shows until we reach a reasonable agreement.”
Britt continued: “We’re not trying to attack programmers, but we need to find a better way to resolve these issues. Together, with our customers, we just might be able to make a difference in what America pays for its favorite entertainment.”
Time Warner Cable launched the website (www.rolloverorgettough.com) so customers could directly give their feedback. To ensure that customers know about this initiative, Time Warner Cable will also work to reach all of its customers via newspaper, online and TV advertising.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.