New York, NY, August 18, 2005 – At a time when New York area Indians, Pakistanis and other South Asians observe independence, Time Warner Cable will mark the community’s celebrations by offering a collection of Bollywood movies through Movies On Demand. Digital customers have the opportunity of choosing from a selection of 15 titles by simply tuning to Channel 1000. Bollywood & Beyond On-Demand Festival runs through the end of September.
Bollywood & Beyond titles are $3.95 each and available to order at any time with unlimited access for 24 hours. Viewers can pause, fast forward and rewind right from their remote controls for the ultimate in convenience.
The festival features leading Bollywood stars such as Amitabh Bachchan, Aishwarya Rai and Mallika Sherawat, and titles include the critically acclaimed Chokher Bali as well as Khwahish, which has recently covered in the The New York Times for its controversial scenes.“By once again featuring a Bollywood festival, we proudly salute our Indian and South Asian neighbors during this time of celebration. Offering programming of special interest provides our customers with more viewing choices,” stated Howard Szarfarc, President, Time Warner Cable of New York and New Jersey. “The Bollywood festival is brought to customers through Movies on Demand – it’s an easy and convenient way for digital customers to see what they want, when they want, and it’s a cable-exclusive service. We want to make the viewing experience as appealing, simple and customizable as possible for our customers,” added Mr. Szarfarc.
A sample of the titles include:
• Aankhen starring Amitabh Bachchan, Sushmita Sen, Akshay Kumar and Paresh Rawal
• Blackmail starring Ajay Devgan, Sunil Shetty and Priyanka Chopra
• Chokher Bali starring Aishwarya Rai, Prosenjit and Raima Sen
• Hero the Spy starring Sunny Deol, Preity Zinta and Priyanka Chopra
• Khwahish starring Mallika Sherawat and Himanshu Malik
• Lakeer starring Sunny Deol, Sunil Shetty, Sohail Khan, John Abraham and Nauheed Cyrusi
• Madhoshi starring Bipasha Basu, John Abraham and Priyanshu Chatterjee
Also enjoy Masala Weekends on AZN Television (channel 500). Saturday and Sundays are devoted to the South Asian audience by showing Bollywood films, cricket, pop music and business news programs.
The Bollywood & Beyond On-Demand Festival is provided by BODVOD.
BODVOD is a partnership of 212MEDIA, a new media venture company, and Schramm Sports & Entertainment, a 12-year old multicultural marketing and advertising agency that specializes in Cable TV, general entertainment and international sports properties, notably soccer. Each partner is based in Manhattan.
AZN Television is a network that targets the fast-growing, young, affluent and English-speaking Asian American community with original programming produced in the U.S. Rounding out primetime are film, anime and music shows - all in English or subtitled in English. Daytime programming features drama series and timely news programs direct from Asia's leading broadcasters. Weekends are dedicated to programming for South Asian viewers. Visit azntv.com.
Time Warner Cable of New York and New Jersey serves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey.
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