Greensboro, NC (March 29, 2010) – Time Warner Cable today officially launched its new philanthropic focus, Connect A Million Minds in the Triad. Connect A Million Minds seeks to inspire young people to build the skills they need in science, technology, engineering and math (STEM) to become the problem solvers of tomorrow. Time Warner Cable will do this by raising awareness and visibility for STEM and by connecting middle school-aged youth to afterschool STEM opportunities in the Triad.
The kick off of Connect A Million Minds was held today at the Natural Science Center of Greensboro with Congressman Howard Coble and Greensboro Mayor Bill Knight. Mayor Knight issued a proclamation declaring March 29, 2010 as, “Connect A Million Minds Day” in Greensboro. 30 lucky students from the Salvation Army Boys & Girls Club of Greensboro participated in the inaugural event by riding Segways and engaging in a LEGO robotics lab at the museum.
Time Warner Cable presented the Natural Science Center of Greensboro with a $35,000 donation. This donation is an initial installment of a multi-year partnership with the Natural Science Center. Middle school students from the Salvation Army Boys & Girls Club were also among the first to commit to ‘connecting a million minds’. “Connect A Million Minds is driven by Time Warner Cable’s heritage as a technology company,” says Dianne Blackwood, vice president and general manager, Time Warner Cable Greensboro. “With 80 percent of jobs in the next decade requiring STEM skills, building excitement in STEM areas is critical to helping students of today succeed in the future.”
Nationwide, Time Warner Cable is making a $100 million, five-year commitment of cash and in-kind support. Of that, $11 million dollars is designated for North Carolina. The company is in a unique position to use its products and technology to bring more attention to STEM opportunities. Public service announcements are already running in the Triad area. Other partners include NC FIRST (For Inspiration of Recognition and Technology of Science and Technology) and NC CAP (The North Carolina Center for Afterschool Programs). Parents and students can also easily identify local after-school programs and opportunities to explore STEM by visiting www.connectamillionminds.com.
About Connect A Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.
About Time Warner Cable
Time Warner Cable’s Carolina Region provides video, Internet and telephone services to more than 2.1 million residential and business customers in more than 400 cities and towns across North and South Carolina. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas-New York State, the Carolinas, Ohio, southern California and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, and www.twcmediasales.com.