(Raleigh, NC) – November 15, 2010 – Time Warner Cable Carolinas announced today that it will be the exclusive distributor of the 2010 Winter Guard International (WGI) Percussion Championships. “Winter Guard Highlights,” is a program showcasing the best of the best in marching pageantry.
The program is now available on Carolina On Demand Channel 199 or 1047 for Time Warner Cable customers as part of a nationwide campaign to promote expression and teamwork through the unification of the marching arts. The video productions will feature amazing performances from talented high school students and clubs throughout the country, but will be tailored specifically to the Carolinas. In that regard, Time Warner Cable is taking a national campaign to a local level, bringing high school and clubs from your community to the screen. These programs are free for digital and HD customers.
Time Warner Cable is partnering with WGI, a non-profit youth organization whose name has become synonymous with the Sport of the Arts, to bring its customers this opportunity.
Jason Lockhart, Carolina On Demand Manager for Time Warner Cable said these shows are extremely compelling and visually appealing for viewers of all ages who love art, athletics, theater and competition.
“The WGI highlights shows are a great addition to Carolina On Demand. The WGI program highlights these amazing young people as they compete on the world stage for recognition. This is another great opportunity for Carolina On Demand to deliver unique, quality, local programming to our customers,” said Lockhart.
Bart Woodley, marketing manager for WGI, is equally excited about this partnership.
“We’re thrilled at the opportunity to join forces with Time Warner Cable to extend the reach of this amazing, yet vastly unknown sport. With the broadcasting of the new “Winter Guard Highlights,” program we will be able to inspire a new generation of performers and bring greater awareness of the sport on a national level” says Bart Woodley.
Time Warner Cable’s Carolina On Demand Channel 199 or 1047 is FREE for all digital cable customers and only features local programming. Since it is On Demand, you can watch when it is convenient for you – day or night. Through Video On Demand technology, you can instantly select and start the program, then pause, fast-forward, rewind, or re-watch the show with the touch of a button on the digital remote control.
Carolinas “Winter Guard Highlights” is approximately twenty minutes long and will feature four Percussion Bands from throughout North Carolina and South Carolina.
About Time Warner Cable
Time Warner Cable Carolinas provides video, Internet and telephone services to more than 2.1 million residential and business customers in more than 400 cities and towns across North and South Carolina. Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas-New York State, the Carolinas, Ohio, southern California and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, and www.twcmediasales.com.
About Winter Guard International (WGI)
WGI Sport of the Arts is the world's premier organization producing indoor color guard and percussion ensemble competitions. As a non-profit youth organization, WGI serves as the leading governing body of the winter guard and indoor percussion activities. WGI Sport of the Arts exists to foster positive experiences for all who participate, by promoting education, creativity, and freedom of expression through the unification of the marching arts industry, music education, and the performing arts.