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Release Date: 10/12/2006

World Premiere of It's a Mismatch

New York, NY – October 6, 2006 – The world premiere of It’s a Mismatch during the closing night presentation of the 3rd Annual South Asian International Film Festival (SAIFF) on October 8th will be presented by Time Warner Cable of New York and New Jersey.  It’s a Mismatch, a film by Ajmal Z. Ahmad, will be shown at AMC Loews (19th Street and Broadway) from 6 to 9 PM.

The world premiere of It’s a Mismatch at SAIFF 2006 marks the first time a South Asian independent film we be premiered outside of India.  “This is an important world premiere film, and we recognize its impact on the communities it touches,” stated Harriet Novet, Vice President, Public Affairs, Time Warner Cable of New York and New Jersey. 

Recognizing the growing interest in South Asian, Bollywood and other international films, Time Warner Cable of New York and New Jersey introduced International Movies On Demand on Channel 500 earlier this summer.

“Movie choices on this channel consist of popular and highly acclaimed Bollywood, South Asian, Japanese and Spanish films, reflecting the growing appetite for diverse and unique programming in our service area,” added Novet.  Time Warner Cable has offered South Asian and Bollywood film festivals via On Demand for the past two years.

Bridging the gap between Hollywood and Bollywood, It’s a Mismatch takes the traditional romantic-comedy musical and spices it up. Set amidst the backdrop of the vibrant and rich culture of the Indian community in America, It's a Mismatch is a passionate view of hilariously star-crossed romance that never forgets the importance of family, culture, and staying true to one’s emotions.

For tickets and information about SAIFF 2006, please log on to

About Time Warner Cable of New York and New Jersey
Time Warner Cable of New York and New Jersey serves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey.
Time Warner Cable of New York and New Jersey has led the telecommunications industry in bringing exciting, innovative services to customers including digital phone, high speed internet access through four ISPs, digital video recorders and Video On Demand.  Visit

Our parent company, Time Warner Cable owns and manages cable systems serving 14.4 million subscribers in 33 states.   Passing approximately 28 million homes, Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California.  Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and
services such as video on demand, high definition television, digital video recorders, high-speed data and Digital Phone.  Time Warner Cable is a subsidiary of Time Warner Inc. (NYSE: TWX).

About Adlabs
Adlabs Films Ltd is India’s leading filmed entertainment company having a presence in diverse but inter-related business segments of film processing, film production, film distribution and film exhibition across the film value chain.  Adlabs has made a high profile entry into international sales and distribution of Hindi films earlier this year with KRISH.  Some of their upcoming films include Umrao Jaan, Vivah, Baabul and Guru, Adlabs is set to emerge as the number one player in this business in its first year of operations.

The South Asian International Film Festival is a not-for-profit 501 (c)(3) organization dedicated to supporting established and emerging artists from India, Pakistan, Nepal, Sri Lanka, and Bangladesh. With a focus on dynamic, visionary independent cinema, SAIFF aims to bring communities together to support these artists and unite in celebration of a common spirit.

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