New York, NY – Time Warner Cable announced that its philanthropic initiative Connect a Million Minds (CAMM) is the winner of the 2012 Beacon Awards® competition’s highest honor, the Golden Beacon Award. Sponsored by the Association of Cable Communicators (ACC), the national Beacon Awards competition recognizes excellence in communications and public affairs throughout the cable industry.
CAMM is a five-year, $100 million cash and in-kind philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts children at risk of not competing successfully in a global economy.
“We are very proud to be recognized with such an honor as the ACC Golden Beacon,” said Tessie Topol, Senior Director of Strategic Philanthropy for Time Warner Cable. “This award represents our continuous efforts in elevating the importance of science and technology in the lives of kids and communities, and helping them understand the importance of STEM education to the future of our country.”
From the many entries received in this year’s Beacon Award competition, 41 winners were chosen by cable communications professionals in an extensive two-phase judging process. Entries represented initiatives implemented over the past year, in areas such as community relations, education and public service announcements.
The winners of the 2012 Beacon Awards were announced during the Beacon Awards Ceremony & Luncheon on Thursday, September 13, 2012, at the Hilton New York. The Beacon Awards Ceremony concluded ACC's annual conference FORUM 2012: Communicator.2012 The Critical Skills for Today, held September 12-13.
“The Beacon Awards honor the best of cable’s many efforts to improve the lives of its customers. These award-winning projects truly reflect the cable industry’s strong commitment to the communities it serves,” said Steve Jones, Executive Director, ACC.
About Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM). Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website where the public can pledge to connect young people with the wonders of science; “The Connectory”, an online resource for parents to find informal STEM learning opportunities in their communities; grants to non-profit organizations that bring after-school STEM learning to students; TWC employees, over 50,000 strong, who volunteer their time at events like science fairs and robotics competitions. National partners include CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships. To find out more and to take the CAMM pledge, visit www.connectamillionminds.com.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and phone services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and phone services to businesses of all sizes, cell tower backhaul services to wireless carriers, and through its NaviSite subsidiary, enterprise-class hosting, managed application, messaging and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com
The Association of Cable Communicators (ACC) is the only national, professional organization specifically addressing the issues, needs and interests of the cable industry’s communications and public affairs professionals. Its mission is to develop and promote cable communications excellence through professional development to help achieve industry and corporate goals. ACC works to enhance each member’s status and influence through skill building and professional development. For more information on ACC, go to www.cablecommunicators.org.