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Release Date: 06/24/2011

(New York, NY) – Time Warner Cable today announced that it will premiere an original 30 minute pilot, It Ain’t Rocket Science, on NY1 and also make it available On Demand for digital customers across its footprint.  It Ain’t Rocket Science is part of Connect a Million Minds, Time Warner Cable’s five year philanthropic initiative to inspire youth to pursue learning opportunities in science, technology, engineering and math (STEM).

Intended for family viewers, It Ain’t Rocket Science will explore a variety of STEM related topics through interviews and segments that are meant to engage the minds of youth. NY1’s technology reporter, Adam Balkin, will host the 30 minute pilot. Show segments include:

  • An inside look at FIRST and its robotics program 
  • NY1 reporter, Tara Lynn Wagner, will visit with Goleta California High School teacher Amir Abo-Shaeer, subject of the recently published book, The New Cool which profiles the MacArthur Fellow and his robotics team
  • NY 1 Health reporter Kafi Drexel will talk with Scientific American editor Mariette DiChristina about the contagious cancer running rampant among the Tasmanian Devil population. An animated cartoon character known to many youngsters and adults alike, DiChristina breaks down the critter’s affliction in a manner we can all understand
  • How the Indiana Jones and the Adventures of Archaeology exhibit can inspire students to find out more about the science of archeology


It Ain’t Rocket Science will debut on NY1 on Friday, June 24 at 9:30 p.m. ET with replays on Saturday, June 25 at 6:30 p.m. and 9:30 p.m.; and Sunday, June 26 at 6:30 p.m. ET. Following the telecasts, It Ain’t Rocket Science will be available On Demand for digital customers.

For more information about It Ain’t Rocket Science and Connect a Million Minds, please visit

About Connect a Million Minds

Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website,, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and phone services in the United States, connecting more than 14 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and phone services to businesses of all sizes, cell tower backhaul services to wireless carriers, and through its NaviSite subsidiary, enterprise-class hosting, managed application, messaging and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at,,, and

About NY1 News

NY1 News, a part of Time Warner Cable's Local News Division, is a 24-hour news channel that covers weather, local news, politics, sports and arts throughout the five boroughs. NY1 is available to more than two and half million subscribers in high definition on channel 701 on the following cable systems: Time Warner Cable’s NYC Region (serving Manhattan, Queens, Staten Island and portions of Brooklyn), Bergen and Hudson Counties in New Jersey, parts of Westchester and the Hudson Valley. On Cablevision systems of New York City (serving the rest of Brooklyn and the Bronx) it is available on channel 1, it can also be seen on channel 122 on Time Warner Cable Rochester, channel 111 on Time Warner Cable Syracuse, channel 1011 on Time Warner Cable Binghamton and channel 515 on Time Warner Cable Albany, and on closed-circuit television in the state capitol. NY1 News is available on the World Wide Web at

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