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TIME WARNER CABLE’S NEW SPANISH LANGUAGE FACEBOOK APPLICATION ALLOWS HISPANIC USERS TO SHARE THEIR JOURNEYS WITH LOVED ONES - The application, hosted on the Mi Cultura Facebook page, is an extension of the “Mi Vida, A Mi Manera” brand campaign and includes user-friendly features to help recreate life on video

Release Date: 06/14/2011

[New York, NY] – U.S. Hispanics are passionate about social media and discovering new ways to share their personal stories with friends and family back home. With more than 13.5 million of U.S. Hispanics on Facebook, Time Warner Cable launched the new “Mi Vida, A Mi Manera” (My Life, My Way) application on its Mi Cultura page to celebrate these unique cultural experiences.

Mi Cultura fans now have an online tool to honor loved ones, special events and places that have helped them become who they are today. Through the “Mi Vida, A Mi Manera” application, users can create video collages by uploading their favorite photos and videos, and selecting from different music and design options. These videos can be shared via Facebook with family and friends around the world. The launch of the application arrives just in time for the Hispanic community to record their experiences for Father’s Day (June 19th).

The creation of the video is simple and guides consumers through the following steps:

• Select a music theme for your video
• Add text to each photo and organize them in your special way
• Finalize the video – you can tag your family and friends and begin sharing your video!
• The application was created entirely in Spanish for Spanish-dominant and bilingual consumers.

The development of this application is part of Time Warner Cable’s 2011 integrated marketing campaign titled “Mi Vida, A Mi Manera.” Through this campaign, Time Warner Cable is already engaging with the Hispanic community via various touch points including television spots, radio, print, local concerts and a series of webisodes.

To use the application, visit the Mi Cultura Facebook page (www.facebook.com/micultura) and click on the “Like” button. Once you arrive to the “Wall,” click on the link on the upper-left hand corner titled “Mi Vida, A Mi Manera.”  


About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and phone services in the United States, connecting more than 14 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and phone services to businesses of all sizes, cell tower backhaul services to wireless carriers, and through its NaviSite subsidiary, enterprise-class hosting, managed application, messaging and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com

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