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TIME WARNER CABLE TEAMS UP WITH MLB NETWORK TO OFFER BASEBALL FANS A UNIQUE INTERACTIVE EXPERIENCE AT MLB ALL-STAR FANFEST – Time Warner Cable Sports Is The Official Video Provider Of MLB All-Star FanFest: July 9 - 13

Release Date: 07/06/2010

(New York, NY) – Major League Baseball fans are in for a one-of-a-kind experience upon entering the Time Warner Cable Sports booth at MLB All-Star FanFest, the ultimate interactive experience for every baseball fan in Anaheim, California. From July 9 to July 13, attendees to MLB All-Star FanFest can enter the Time Warner Cable Sports booth to take part in a complete High Definition experience in three unique ways:

Step Thru The Screen With Time Warner Cable Sports – Here, fans can discover if they have what it takes to be a big league sports broadcaster. Fans will host an on-camera commentary segment calling a game winning grand slam or raving about their favorite All-Star or team in 30 seconds or less.  As the official video provider of MLB All-Star FanFest, Time Warner Cable will record fans’ “behind the desk” performances and post selected videos on the Time Warner Cable YouTube channel at www.youtube.com/cableuncovered .
 
The Broadcast Experience: Local News Desk for Exclusive Interviews – Fans may catch Time Warner Cable LA News Sports anchors in action as they tape broadcast segments from a satellite set. Coverage will include: MLB FanFest highlights, MLB All-Star commentary, interviews with talent and event coverage from the FanFest floor. 

“HD In The Living Room” – The most comfortable seat in the house is at the HD Living Room where fans can put up their feet and experience an at-home feeling as they enjoy MLB games and highlights of the year.  Time Warner Cable’s exclusive sports channels will also be featured.

For the event, Time Warner Cable Sports partnered with FOX Regional Sports Networks to provide Spanish language event coverage from Dodgers broadcaster, Manny Mota. Additionally, on-air talent from MLB Network will also be present with appearances by two-time Al Leiter on Sunday, July 11 at 3:30 p.m. and three-time Dan Plesac on Tuesday, July 13 at 1:00 p.m.

The action-filled 5-day FanFest offers baseball enthusiasts of all ages exciting exhibits, access to MLB players, memorabilia, and an opportunity to enter a Clash of the Titans HD Movies On Demand sweepstakes.  MLB fans can enter for a chance to win a 3D TV. First prize and second prize winners will receive a Blue Ray DVD player and an iPod Nano, respectively.

* No Purchase Necessary. Void where prohibited. The Time Warner Cable presents Clash of the Titans HD Movies on Demand Sweepstakes is open to legal U.S. residents who are 18 or older as of 7/5/10. Starts 10:01 a.m. ET 7/6/10 & ends 11:59 p.m. ET 8/2/10. For the official rules and complete details, visit www.twondemand.com/clashofthetitans/rules -- Sponsored by Time Warner Cable Inc.

2010 MLB All-Star FanFest  takes place at the Anaheim Convention Center in Anaheim, California.

”Whether it’s on TV, online, or OnDemand, we help fuel our customers’ passion for sports. Today at the MLB Fan Fest we’re putting them even closer to the action with Time Warner Cable Sports’ Step Thru the Screen experience, where baseball fans are placed in front of the camera,” said Marissa Freeman, Senior Vice President, Marketing Communications for Time Warner Cable.

Fans are encouraged to follow Time Warner Cable’s handles on Twitter®:
@twcable_la for updates directly sent from the Time Warner Cable Sports booth.
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About Time Warner Cable

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas.  Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.

Contact:

Jeannette Castaneda
Jeannette.castaneda@twcable.com
212.364.8534

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