Time Warner Cable (NYSE: TWC) and Warner Bros. Home Entertainment Group announced today the test launch of Day and Date Movies On Demand in Time Warner Cable’s Austin, TX and Columbus, OH divisions. Day and Date Movies on Demand will make Warner Bros. Pictures movies available to nearly 500,000 Time Warner Cable Digital subscribers on the same day they are released on DVD.
Time Warner Cable Digital customers will be able to find these movies listed in the “All New” and “Movies A-Z” categories on their Movies On Demand menu. When a digital cable customer purchases a Warner Bros. title through Day and Date Movies on Demand, they will have access to the film for a 24-hour period. They will not be able to make copies of the content. This standard procedure applies to all copyrighted movies offered on a transaction basis.
“We are very excited about working with our sister company on this next generation business model,” said Andrew Mellett, SVP of VOD, Warner Bros. Digital Distribution. “This Day and Date offering will provide Time Warner Cable’s subscribers with an extremely convenient way to rent movies.”
“This mutually beneficial partnership allows Time Warner Cable to offer these Warner Bros.’ movies in a virtual video store, available at our customer’s fingertips through Video On Demand,” said Bob Benya, SVP of VOD and ITV for Time Warner Cable. “This kind of offering brings our customers convenience, choice and control our competitors can’t match.”
The first movies to be made available to Time Warner Cable Digital subscribers through this new offering are “Deep Sea 3D “ and the Academy Award winner “Happy Feet.”
In “Deep Sea 3D,” famed oceanic filmmaker Howard Hall (“Into the Deep”), guides this immersive adventure that lets you swim alongside some of the most exotic creatures of the planet. Johnny Depp and Kate Winslet provide the narration. And an unusual array of finned and scaled stars are ready to steal every scene.
Academy Award winner for Best Animated Feature “Happy Feet” features the voices of Anthony Lapaglia, Brittany Murphy, Elijah Wood, Hugh Jackman, Hugo Weaving, Magda Szubanski, Nicole Kidman, Robin Williams, and Steve Irwin. In the great nation of Emperor Penguins, deep in Antarctica, you're nobody unless you can sing - which is unfortunate for Mumble (Elijah Wood), who is the worst singer in the world. He is born dancing to his own tune...tap dancing.
Also available on March 27th to Time Warner Cable Movies on Demand is Warner Bros. critically acclaimed “Blood Diamond,” starring Academy Award nominees Leonardo DiCaprio and Djimon Hounsou. “Blood Diamond” had been released on DVD a week earlier. Coming on April 3rd is Warner Bros. Pictures Best Picture Nominee “Letters From Iwo Jima.”
About Time Warner Cable
Time Warner Cable owns and manages cable systems passing approximately 26 million homes in 33 states. The Company has 14.6 million customers for its various products, including video, high-speed data and residential telephone. This includes approximately 13.4 million basic video subscribers and more than 6 million customers who purchase more than one product. Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company’s customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. It is the largest cable provider in the nation’s two largest cities, Los Angeles and New York. Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and services such as video-on-demand, high-definition television, digital video recorders, high-speed data and Digital Phone.
About Warner Bros. Home Entertainment Group
The Warner Bros. Home Entertainment Group was founded in 2005 to bring together all of the Warner Bros. Entertainment businesses involved in the digital delivery of entertainment content to consumers, including home video, online, wireless, games and anti-piracy and emerging technologies operations. WBHEG is a strategic recognition of the ongoing changes in the way consumers view entertainment product and seeks to maximize current and next-generation distribution scenarios to make the Studio's content available to audiences through as many channels, platforms and devices as possible.