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TIME WARNER CABLE TO CONNECT A MILLION MINDS, STARTING TODAY AT THE NEW YORK HALL OF SCIENCE

Release Date: 11/19/2009

ConnectaMillionMinds.com is a unique web destination connecting kids with meaningful STEM programs now underway

New York, NY – November 19, 2009 – Time Warner Cable today launched CONNECT A MILLION MINDS, an initiative created to inspire young people to build the skills needed in science, technology, engineering and math (“STEM”) to become the problem solvers of tomorrow.

Eighty percent of jobs created in the next decade will require math and science skills. However, today's students show declining interest in these subjects, with eighty-four percent of middle school students saying they would rather clean their room, eat their vegetables, go to the dentist or take out the garbage than learn math or science.*

To address the STEM crisis,  CONNECT A MILLION MINDS builds on an announcement the company made earlier this year to commit $100 million of cash and in-kind resources to create awareness of the problem and inspire young people to become the next generation of innovators by directing them to cool STEM events happening in their area.

The announcement was made today by Harriet Novet, Regional Vice President, Public Affairs, Time Warner Cable’s New York City Region, and  Dr. Margaret Honey, President and CEO of the New York Hall of Science (NYSci), a regional partner organization that is a member of the Coalition for Science After School.

Key elements of the initiative include:

  • ConnectaMillionMinds.com is a dedicated Web site that serves as a vehicle to “connect a million minds” by: Challenging people of all ages to help connect young people to after-school STEM programs in their areas; providing a simple and easy way for parents to find kid-centric science and technology learning opportunities in their neighborhoods; inviting non-profit organizations that share our goals to partner with us.
  • Original short video segments:  Thirty second spots will appear across dozens of cable networks challenging public perceptions of math and science and demonstrate their importance to the future of all kids and our nation.
  • CONNECT A MILLION MINDS Video On Demand: Free programming is being developed and will be available on Channel 1111 under the CONNECT A MILLION MINDS category to bring STEM related local connection opportunities conveniently to customers TVs.
  • TWC Employees: There are over 3,500 employees who can volunteer at STEM related community events like science fairs and robotics competitions, and can serve as mentors to middle school students.
  • Grants: Cash grants will be awarded to strategic partners who offer after-school STEM learning opportunities.

 

According to Time Warner Cable’s Novet:  “Time Warner Cable  connects people to information, education, technology and each other. CONNECT A MILLION MINDS makes it simple and easy to become part of a solution to a national challenge.  Young adults need a strong foundation in science, technology, engineering and math to succeed, and The New York Hall of Science focuses on inspiring young minds.  We couldn’t have asked for a better partner to help launch this new initiative in the New York City area.”

According to New York Hall of Science’s Dr. Honey:  "We applaud Time Warner Cable for launching CONNECT A MILLION MINDS.  It is important because it highlights the significance of institutions like the New York Hall of Science, where we take science out of the textbook and make it come alive for students.  We show students how they can use science to improve their lives, instilling an essential competency that schoolchildren need to be competitive and successful."

CONNECT A MILLION MINDS National Partners include:

  • FIRST: Founded by inventor Dean Kamen, inspires young people through innovative programs that build life skills while motivating young people to pursue and explore opportunities in STEM.
  • CSAS: CSAS supports more than 225 organization members such as Girls Inc. and 4-H in delivering high caliber learning targeted to young people driving demand for afterschool science.

 

For more information about this Time Warner Cable initiative visit: www.ConnectaMillionMinds.com

*National Science Foundation and 2005 Raytheon Corporation Survey


About Time Warner Cable’s CONNECT A MILLION MINDS initiative
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website, www.connectamillionminds.com, where parents and community members can pledge to connect young people with the wonders of science; “The Connectory”, a one-of-a-kind online resource that makes it simple and easy for parents and students to find informal science and technology learning opportunities in their communities; grants to support non-profit organizations that bring stimulating, high-quality and affordable after-school STEM learning to students; TWC employees, over 47,000 strong, who volunteer their time at community events like science fairs and robotics competitions, and share their passion for engineering and technology with students at CAMM career days. TWC’s national CAMM partners are CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.

About Time Warner Cable’s New York City Region
Time Warner Cable’s New York City Region serves over 1.4 million customers in four NYC boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties) and Bergen and Hudson Counties, New Jersey.  Visit TWCnyc.com.

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas.  Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.

About The New York Hall of Science
Built initially as a pavilion for the 1964 World's Fair, the New York Hall of Science is now New York City's hands-on science and technology center. Since 1986, NYSCI has served more than five million children, parents and teachers. NYSCI's mission is to convey the excitement and understanding of science and technology to children, families, teachers and others by galvanizing their curiosity and offering them creative, participatory ways to learn. NYSCI features the largest collection of hands-on science exhibits in New York City. Visitors of all ages can explore over 400 interactive exhibits. For more information about NYSCI please visit: www.nysci.org

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